SVP, North America Commercial Excellence

Brinks Texas License #C00550

About Brink's:

The Brink's Company (NYSE:

BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Job Description

The Opportunity

The SVP, Commercial Excellence is a strategic leadership role responsible for driving revenue growth, market expansion, and customer value across the Brink's North America business. This executive will lead commercial strategy development and execution, oversee key account management, pricing, business development, customer experience, and ensure alignment with operational capabilities and financial goals.

This role will lead the evolution from transactional and product-led selling to a solution-based, customer-outcome-driven commercial model.  The SVP will champion consultative selling capabilities that integrate Brink's full portfolio of services across cash logistics, Digital Retail Solutions (DRS), and ATM Managed Services (AMS), into scalable, differentiated customer solutions that drive long-term value, retention, and profitable growth.

Key Responsibilities

Strategic Leadership & Growth

+ Lead the shift from product-centric sales to solution-based, consultative selling models aligned to customer business outcomes

+ Develop and execute the commercial strategy aligned with company objectives.

+ Define and embed industry-specific and customer-segment solution strategies, integrating multiple Brink's capabilities into cohesive value propositions.

+ Lead the development of a 3-5-year commercial roadmap focused on strategic revenue growth, market expansion, and executional excellence.

+ Partner with Operations, Product, Finance, and Transformation teams to ensure commercial strategies are supported by scalable, operationally viable solutions.

Sales & Business Development

+ Lead national and market sales teams to achieve revenue and profitability targets through solution selling and value-based commercial models, with a strong focus on Digital Retails Solutions and ATM Managed Services.

+ Drive complex, multi-stakeholder sales cycles that position Brink's as a strategic partner, not a transactional vendor.

+ Strengthen executive-level customer engagement, building trusted-advisor relationships focused on solving customer challenges and enabling growth.

Commercial Enablement & Solution Selling

+  Design and implement solution-selling methodologies, tools, and playbooks that enable sales teams to sell integrated, multi-service offerings .

+ Partner with Marketing and Product to develop solution messaging, value propositions, and ROI models tailored to key customer segments.

+ Establish performance metrics that measure solution adoption, deal complexity, customer lifetime value, and retention, not just revenue.

+ Leverage customer insights, data, and market intelligence to continuously refine solution offerings and sales approaches.

Pricing & Contract Management

+ Develop value-based pricing strategies that reflect total solution economics, customer outcomes, and long-term partnerships.

+ Lead complex, multi-service contract structures, including bundled offerings, outcome-based pricing elements, and long-term agreements.

Customer Experience & Value Proposition

+ Champion end-to-end customer solutions that deliver measurable operational, financial, and risk-mitigation value.

+ Embed structured value realization and post-sale solution governance into key account management practices.

+ Ensure CRM and key account frameworks support cross-selling, upsell, and solution expansion opportunities.

Team Leadership & Collaboration

+ Build sales capability and lead high-performing…