Integrated Brand Marketing Manager – Retail & Services

With over 59 stores and the largest avocational cooking program in the US,
Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food.

The Integrated Brand Marketing Manager – Retail & Services is responsible for developing and executing integrated marketing strategies that elevate Sur La Table’s in-store experiences, retail programs, and service-led offerings.

Reporting to the Sr. Manager of Integrated Marketing this role owns the development of the whatfor Retail & Services initiatives shaping customer-led strategies that connect store experiences, services, and moments of need to brand equity, engagement, and commercial outcomes, within the integrated GTM framework.

• Develop integrated marketing strategies for retail programs, store-led initiatives, and customer services within enterprise and Hard Goods GTM priorities defined by the Director of Integrated Marketing.
• Translate customer behavior, store insights, and service needs into focused strategies that support traffic, engagement, and conversion.
• Ensure Retail & Services storytelling reinforces brand consistency while delivering measurable business impact.

• Develop and own integrated briefs for Retail & Services initiatives once prioritized through the integrated intake and GTM process, including seasonal programs, service launches, evergreen retail experiences, and in-store storytelling.
• Translate Retail, Store Ops, and Services insights into clear, actionable briefs that guide creative and channel execution.
• Partner with Creative, Social, PR, Site & Digital, Email & SMS, and Store Ops to align messaging, timing, and execution.
• Ensure Retail & Services initiatives ladder up to broader Hard Goods and brand priorities.

• Serve as the primary day-to-day marketing partner to Retail, Store Operations, and Services teams.
• Partner with the Director of Integrated Marketing to ensure Retail & Services needs are surfaced, aligned, and delivered through the integrated GTM plan.
• Collaborate with Marketing Ops to align plans with timelines, budgets, capacity, and executional feasibility.
• Partner with Creative to ensure retail and service strategies are translated into compelling, platform-appropriate storytelling.

• Support quarterly and seasonal GTM planning with a Retail & Services lens.
• Support prioritization of initiatives based on customer impact, brand equity, and commercial opportunity, in partnership with the Director of Integrated Marketing.
• Ensure retail and services storytelling integrates seamlessly across digital, social, email, and in-store experiences.

• Track performance of Retail & Services initiatives in partnership with Marketing Ops.
• Use insights to optimize future planning, storytelling, and customer experience design.
• Identify opportunities to strengthen alignment between digital storytelling and physical store execution.

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, retail, or omnichannel organization.
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
• Strong experience translating complex business, retail, or service needs into clear integrated briefs that guide creative and channel execution.
• Proven ability to partner cross-functionally with Retail, Store Operations, Services, Creative, and Channel teams in a matrixed environment.
• Solid understanding of omnichannel marketing, including digital, social, email, and in-store experiences, and how they work together to drive customer engagement.
• Experience supporting seasonal or quarterly GTM planning and prioritization processes.
• Comfort working within…