Premise Customer Marketing Manager - National & Regional Accounts

Overview

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

The Customer Marketing Manager, National Accounts:
On-Premise (CMM) will collaborate with the Director of Customer Marketing, National Accounts, in the strategic planning, development and execution of brand initiatives that drive profitable growth which supports Customer Business Priorities (CBPs) for Campari’s National Accounts, On-Premise (NAON) team.

The primary responsibility of this role is to support the NAON team during the customer RFP process. The CMM will collaborate with National Account Managers and the Insights & Analytics Managers to create fact-based selling presentations, strategic JBPs by key customer and customized program concepts, at times including mixology trends and innovation that will drive new distribution, menu placements & consumer trial for the Campari portfolio.

The CMM will create insights-based briefs and provide strategic direction to external agency partners during program concepting and development. The CMM is also responsible for the daily management of agency partners to ensure programs, creative and trade events are executed with excellence: on time, properly activated, within budget while providing timely recaps to all necessary parties identifying key learning and the ROI.

This position is highly collaborative and must work cross-functionally with Brand and Customer Marketing functions to ensure alignment with brand strategy; with our Insights & Analytics team to root programs in relevant category data and consumer trends; and with Sales to confirm programs and initiatives are relevant and executable in strategic NAON Accounts. The role is customer-facing and requires the ability to foster, develop, and sustain long-term customer relationships.

The CMM is the main contact and expert for strategic NAON chains and will work with the Director of Customer Marketing to manage the annual planning process to achieve CBP objectives and drive sell-out by converting insights into action. The CMM is also the conduit between NAON and Brand Marketing Teams. Must have a solid understanding of the on-premise business and national landscape, the 3-tier system, guest motivations driving behaviors, and cocktail and segmentation strategies.

Drive volume and profitable sales through the development of effective brand activation programs that engage the target consumers while fostering education and advocacy with the trade, F&B managers and operators, including marketing managers of On-Premise Strategic NAON Accounts.

Strategy

• Lead Marketing strategy by Channel for NAON, focusing on priority brands.
• Customise national plans for channel-specific execution; adapt brand programs for NA and RAON accounts.
• Build strong partnerships with House of Brands, Sales Leadership, and key customers; contribute to integrated communication across teams.

Planning

• Act as Customer Marketing POC for ONP data partner relationships and help to socialize and leverage insights for RFPs, LTOs and annual program planning.
• Lead channel strategy delivery for NA/RAON.
• Develop annual and account-specific activation budgets; identify incremental budget opportunities.
• Manage external agencies to ensure timely, high-quality creative, custom POS and program delivery.
• Manage P&L for NAON Customer Marketing, approx. $500K
• Lead distillation of annual brand plans to distributor partners and Sales team.
• Establish SMART goals and tracking tools to monitor program and event ROI.
• Identify and secure resources needed for RFPs (mixology, staffing, training, POS).
• Attend RFPs; manage creation of RFP decks with NAM and agency.

Execution

• Coordinate with internal teams (CMM, Brand, FMM, Sales, Campari Academy) to align program execution and share best practices.
• Oversee trade and customer event activations, coordinating with local market where needed.
• Manage NAON Soho relationship and assure that team is tracking toward their annual allocations.
• Manage Flagship budget and asks, tracking throughout the year.
• Coordinate third-party partnerships for priority brands and associated selling tools.
• Ensure flawless execution of programs at scale for partners.

Performance Measurement

• Track KPIs and evaluate program performance; present findings to identify best practices, cost savings, and future growth models while collaborating with the Campari Academy & internal…