EverPro - Growth Marketing Manager

At Ever Commerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:

We are looking for a Growth Marketing Manager to join our Ever Pro Marketing team, the largest portfolio of our Ever Commerce organization, focusing on solving the needs of home service professionals. In this role, you will be tasked with becoming an expert in Field Service Management Software as it relates to our portfolio, hyper-focused on owning, creating, executing, and optimizing multi-channel campaigns that drive qualified leads, expand our pipeline, and ultimately contribute to ambitious revenue growth goals across serval key software solutions.

This role requires a data-driven approach, B2B SaaS expertise, and an understanding of the unique challenges and opportunities in the Field Service Management industry. You’ll collaborate closely with Sales, Product, and Marketing Channel-specific SMEs (subject matter experts) to ensure a cohesive, effective demand generation strategy, improving funnel health, speed to conversion, contributing to overall revenue growth.

• Develop and implement end-to-end demand generation strategies across several software solutions, that align with Ever Pro’s business goals, focusing on scalable lead generation and nurturing initiatives.
• Identify and prioritize high-impact channels, including email marketing, paid media, SEO, content, social media and site CRO.

• Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey.
• Create targeted and segmented campaigns to reach high-value accounts in collaboration with Sales, Product, and Marketing support teams.
• Lead cross-functional initiatives to create compelling assets and messaging tailored to specific audience segments and buyer journey stages.

• Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI.
• Monitor lead flow and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Sales.

• Collaborated with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs.
• Developed and delivered impactful partner enablement resources, increasing partner engagement and driving mutual revenue growth.
• Analyzed partnership performance data, providing actionable insights to optimize future collaborations and maximize ROI

• Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics.
• Develop dashboards, strengthen insights and provide regular reporting on KPIs, campaign ROI, and pipeline contribution using platforms like Hub Spot, Salesforce, Marketo, Heap, Pendo and Google Analytics.

• Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals. Collaborate on target account lists, lead scoring criteria, and qualification processes to drive seamless lead handoff and enhance lead-to-revenue speed and conversion rates.
• Maintain regular communication channels with Sales to gather feedback on lead quality, campaign effectiveness, and messaging relevance. Use…