Head of Product Marketing & Communications, Precision Care AI

Overview

Title
:
Head of Product Marketing & Communications, Precision Care AI

Reporting to
:
Chief Revenue Officer

Location
:
This role can be based remotely in the US or hybrid based out of our HQ in Bethesda, MD

Opportunity
:
Get Well Rhythm

X (GWRX) is seeking a Head of Product Marketing & Communications, Precision Care AI to build and lead a modern, AI-first marketing organization that accelerates revenue growth, strengthens category leadership, and clearly communicates the real-world impact of our AI solutions  Head of Product Marketing & Communications, Precision Care AI will fundamentally redefine how the Company goes to market and shape industry leadership.

The role will work in close collaboration with sales, product management, customer success, and other cross-functional teams. This role is not about traditional marketing activities, campaign execution, or legacy communications, but using AI as a force multiplier to:

• Deliver significant, measurable, sales-qualified pipeline
• Establish GWRX as the undisputed industry authority in Precision Care AI
• Replace slow, pre-AI marketing and communications methods with AI-first systems, workflows, and insights
• Translate complex AI, clinical, and operational value into credible, outcome-driven narratives that resonate with health system executives, clinical leaders, boards and C-suites, and industry analysts and influencers

Success in this role is measured by revenue impact, pipeline creation, and category leadership.

• Own marketing and communications’ contribution to enterprise pipeline, bookings influence, and ARR growth
• Design AI-driven GTM and communications strategies that generate measurable, sales-qualified pipeline
• Continuously optimize for pipeline quality, velocity, and conversion
• Aggressively apply AI to reinvent:
  Market and account segmentation, Account-based marketing and personalization, Content creation and distribution, Buyer and stakeholder insight discovery, and Competitive, analyst, and market intelligence
• Replace manual, pre-AI workflows with AI-enabled automation and augmentation
• Set the internal and external standard for what AI-first marketing and communications look like in healthcare
• Establish GWRX as the category-defining leader in Precision Care AI
• Build sustained credibility with a variety of stakeholders:
  Health system CEOs, CIOs, CMIOs, CFOs, and COOs, Clinical and operational leaders, and Industry analysts, media, and ecosystem partners
• Ensure GWRX is consistently associated with measurable outcomes and real-world impact, not abstract AI promises
• Translate AI capabilities, clinical workflows, and operational outcomes into clear, differentiated narratives
• Ensure every product launch, message, and proof point reinforces category leadership
• Partner deeply with Product, Engineering, and Customer Success to connect: AI innovation, customer outcomes, and revenue impact
• Make product marketing a strategic growth lever, not a support function
• Equip sales teams with AI-powered insights, messaging, and value models that materially improve win rates
• Enable sellers to speak credibly to clinical and executive stakeholders, quantify outcomes and ROI, and position GWRX as a long-term strategic partner
• Measure enablement success by sales performance, not asset volume
• Build and lead a lean, elite, AI-native product marketing and communications team
• Operate with startup speed, high accountability, and relentless focus on outcomes
• Set clear OKRs tied to pipeline, ARR influence, and market leadership

• 12+ years of enterprise marketing experience with experience leading a full-stack marketing team
• Healthcare IT background with deep understanding of health system buyers, clinical and operational workflows, complex enterprise sales cycles, and EHR integrated solutions
• Proven success scaling product-led, enterprise-grade marketing organizations tied to revenue outcomes
• Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
• Strong command of product marketing, demand generation, sales enablement, brand strategy, and analyst…