Integrated Marketing Program Manager

About Alpha Sense:

The world’s most sophisticated companies rely on Alpha Sense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, Alpha Sense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by Alpha Sense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, Alpha Sense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, Alpha Sense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

We are looking for an experienced Integrated Marketing Program Manager to own and operationalize our integrated marketing planning and execution process across the entire marketing organization. This is a highly cross‑functional role that ensures our campaigns are planned holistically, executed efficiently, and delivered on time—across teams, channels, and regions.

This role is ideal for someone who thrives in complexity, brings structure to ambiguity, and excels at turning strategy into coordinated, measurable action. You will serve as the connective tissue across marketing functions, ensuring alignment, accountability, visibility, and operational excellence from planning through execution and campaign analysis.

• Own and manage the end‑to‑end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts.
• Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans.
• Facilitate planning cadences, working sessions, cross‑functional reviews, and ongoing communication to ensure alignment across teams.

• Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations.
• Identify risks, gaps, and bottlenecks early and proactively drive resolution.
• Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria.

• Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle.
• Foster strong working relationships and a culture of accountability and shared ownership.
• Partner with cross‑functional teams to ensure campaigns and programs to build, define, and refine campaign performance metrics and measurement.

• Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices.
• Bring operational discipline to cross‑functional campaign execution, including status tracking, retrospectives, and continuous improvement.
• Provide leadership with regular visibility into campaign progress, risks, and outcomes.

• 5‑10 years of experience in integrated marketing, program management, or a similar role.
• Proven track record managing complex, cross‑functional marketing programs or campaigns.
• Experience with integrated marketing frameworks and full‑funnel campaign planning.
• Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders.
• Exceptional organizational and communication skills; able to influence without direct authority.
• Experience operating in fast‑paced, high‑growth B2B SaaS organizations.
• Experience…