Sr. Director of Marketing Operations

Job Description

The Senior Director of Marketing Operations leads the operational engine of the marketing organization. This strategic, execution-focused role drives alignment, accountability, and scalable performance across all marketing functions.

You will oversee strategic planning, campaign and CRM operations, workflow and project governance, marketing budget management and cross-functional program management. As the operational bridge between marketing and the broader enterprise, you’ll ensure the team executes efficiently while meeting company-wide governance, data, and compliance standards.

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

• Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks.

• Establish and govern scalable project management methodologies that drive operational rigor, speed, and accountability across the organization.

• Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams.

• Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery.

• Provide executive oversight of CRM and marketing automation operations to enable coordinated, multi-channel programs across all lifecycle stages.

• Own the lead scoring strategy, scoring model development, and end-to-end routing processes to Sales and BDR teams.

• Define and manage the data structure and governance for marketing systems, partnering closely with Data Analytics and Rev Ops to ensure clean, accurate, and scalable data flows.

• Optimize lead management processes and enforce funnel tracking standards.

• Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution.

• Partner with IT and Rev Ops to ensure data integrity, automation, and system interoperability across platforms.

• Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management across all marketing functions.

• Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial expectations.

• Oversee financial governance processes, including invoice workflows, coding standards, and financial controls, to ensure discipline and accuracy across the organization.

• Maintain real-time visibility into budget status through monthly reviews, variance analysis, and reconciliation with Finance.

• Establish standardized processes for expense tracking, accruals, reporting, and compliance, driving financial accountability across the marketing organization.

• Partner with the Enterprise PMO to drive cross-functional initiatives such as product launches, GTM alignment, and enterprise technology rollouts.

• Own marketing’s contributions within enterprise-wide initiatives, ensuring alignment, accountability, and on-time delivery across product, GTM, operations, and customer experience.

• Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls.

• Partner with Legal, Finance, Procurement, and PMO to ensure marketing adheres to all applicable policies and workflows.

• Develop scalable governance mechanisms that protect compliance standards while enabling operational agility.

• Build, mentor, and develop a high-performing Marketing Operations team.

• Champion cross-functional collaboration and influence senior stakeholders across marketing, revenue, finance, creative, and digital experience teams.

• Proven ability to lead cross-functional initiatives and influence senior stakeholders.

• Strong leadership,…