Vice President, Marketing Operations

Compensation Range

Annual Salary: $ - $

The Vice President, Marketing Operations is a senior strategic leader responsible for designing, scaling, and shaping the operating model that powers National University’s marketing and enrollment performance. This role sits at the intersection of strategy, technology, analytics, and execution, ensuring the marketing organization operates with efficiency, agility, and measurable impact in a changing discovery and enrollment environment shaped by AI, platform shifts, and changes in student behavior.

The Vice President, Marketing Operations oversees critical functions including performance marketing operations, marketing technology and automation, user experience, integrated media operations, and marketing insights. In addition to day-to-day execution, this role is accountable for modernizing how marketing works by leveraging data, AI enabled tools, and experimentation to improve targeting precision, pipeline visibility, and return on investment as acquisition models continue to change.

This leader partners closely with Enrollment, Brand, Communications, IT, and senior university leadership to drive clarity, governance, and execution while leading teams through ongoing change. Success requires strategic vision, operational rigor, technical fluency, and the ability to lead confidently through ambiguity.

• Lead the development and execution of a long-term marketing operations strategy that enables scale, efficiency, and performance in a changing marketing and enrollment environment.
• Lead the use of data, analytics, automation, and AI enabled capabilities to improve targeting, personalization, forecasting, and decision making across the inquiry to start lifecycle.
• Provide executive oversight of performance marketing operations, marketing technology platforms, CRM and automation integrations, analytics, and UX optimization to ensure systems are effective, scalable, and aligned.
• Establish and maintain governance frameworks and workflow standards that balance speed with rigor, ensuring compliance, data integrity, and operational excellence.
• Lead marketing insights functions to deliver actionable recommendations on channel mix, spend allocation, conversion improvement, and pipeline performance.
• Serve as a strategic operating partner to Enrollment leadership, aligning demand generation, lead management, and operational execution to improve efficiency and student outcomes.
• Lead teams through organizational, process, and technology change by providing clarity, prioritization, and momentum during periods of change.
• Own the marketing operations and media budget, ensuring disciplined investment, strong ROI, and alignment with institutional priorities.
• Manage vendor and agency relationships including selection, contracting, and performance oversight.
• Attract, develop, and lead a high performing marketing operations organization, fostering accountability, collaboration, and continuous improvement.
• Other duties as assigned.

Leads the Marketing Operations team, including internal staff and agency partners. Responsible for hiring, performance management, coaching, and long-term capability development.

Education & Experience

• Bachelor’s degree in marketing, Communications, Business, Analytics, or a related field. Master’s degree preferred.
• 15 or more years of progressive experience in marketing operations, performance marketing, analytics, or related disciplines.
• Minimum of 6 years in a senior or executive leadership role.
• Demonstrated experience leading marketing operations during periods of significant change.
• Experience in higher education or similarly complex, regulated environments preferred.

Competencies/Technical/Functional Skills

• Proven ability to design, implement, and scale modern marketing operating models that drive efficiency, transparency, and measurable outcomes.
• Strong experience in marketing technology ecosystems including CRM, marketing automation, analytics, attribution, and experimentation platforms.
• Clear understanding of AI driven marketing trends and their impact on discovery, targeting, content, and…