Senior Account Manager, Paid Media

Overview

As a Senior Account Manager, Paid Media you are a highly accountable, adaptable performance marketer with a mobile-first mindset and strong client leadership skills. You are comfortable shifting priorities quickly, learning new channels as needed, and getting hands on keyboard to stand up, optimize, or troubleshoot campaigns in service of client goals. You operate confidently across paid media platforms, communicate clearly with clients and partners, and take ownership of performance, process, and outcomes.

This role sits under the Group Director and requires the ability to flex between strategy and execution while supporting fast-moving, omni-channel mobile app growth programs.

• Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
• Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, paid social, and mobile ad networks, with the ability to quickly ramp into new channels as needed.
• Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls.
• Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
• Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
• Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis
• Leverage mobile measurement partners (MMPs) to support attribution, troubleshooting, and performance analysis.
• Own project management across accounts, coordinating internal teams, vendors, and timelines.
• Ensure all work meets QA standards and is delivered error-free.
• Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices.
• Manage and mentor at least one direct report, supporting development and strong execution.

• 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth.
• Hands-on experience with Google Ads (including UAC) and Apple Search Ads.
• Experience with paid social, mobile ad networks, or programmatic/DSP environments is a plus.
• Working knowledge of MMPs and mobile attribution concepts.
• Comfort with budgeting, bidding strategies, and testing methodologies.
• Strong analytical and reporting skills; proficiency in Excel.
• Proven experience presenting performance insights and recommendations to clients or internal stakeholders.
• Excellent written and verbal communication skills.

• Ability to shift priorities quickly and step into any channel or task needed to move accounts forward.
• Hands-on, roll-up-your-sleeves mentality paired with strong strategic thinking.
• Experience managing mobile app install campaigns across multiple platforms or partners.
• Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations.
• Familiarity with analytics and visualization tools (e.g., Looker Studio, Tableau).
• Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally.
• Curiosity and eagerness to learn new platforms, tools, and media environments.

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year;
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days;
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs;
• Stay happy and healthy with a contribution to your health through the Open Up platform, gym and wellness discounts, and healthy lunches at the office;
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card;
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards;
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with…