Digital Marketing Specialist

Employer Industry: Software Development

• Opportunity for career advancement and growth within the organization
• Flexible work options: onsite, hybrid, or remote depending on location
• Engaging and inclusive company culture that values unique contributions
• Chance to work with a community-driven team dedicated to the success of technology solution providers
• Support for continuous learning and staying informed on digital advertising best practices

• Own the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms
• Manage audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives
• Collaborate with senior marketing managers to support campaign launches across paid social, paid search, and review site platforms
• Monitor campaign performance daily and implement optimizations to improve key metrics
• Stay current on platform updates, automation advancements, and search best practices

• 2 to 4 years of experience in digital marketing or paid media
• Working knowledge of digital advertising platforms including Google Ads and Linked In Campaign Manager
• Strong analytical mindset with the ability to interpret performance metrics and identify optimization opportunities
• Strong attention to detail with the ability to manage multiple campaigns simultaneously
  
  Proficiency in Excel or Google Sheets for reporting and budget tracking

• Familiarity with Connected TV advertising and display campaign setup
• Experience supporting campaign execution across multiple paid channels
• B2B marketing experience is a plus
• Experience with Google Analytics or similar analytics platforms is a plus