Digital Marketing Manager

Connect Wise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game‑changers, innovators, culture‑lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at Connect Wise!

The Digital Marketing Manager, Paid Search plays a critical role in driving pipeline and revenue growth through the strategy, execution, and optimization of Connect Wise’s paid search programs. Reporting to the Team Lead of Digital Marketing, this role owns day-to-day management of paid advertising across Google, Microsoft (Bing), and You Tube, ensuring campaigns are optimized to drive qualified traffic, conversions, and measurable ROI.

This position requires deep platform expertise, strong analytical capabilities, and a hands‑on approach to in‑platform execution. The ideal candidate thrives in a performance driven environment, proactively identifies optimization opportunities, and translates business objectives into scalable paid search strategies that support Connect Wise’s growth goals.

• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and You Tube.
• Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
• Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets.
• Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution.
• Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies.
• Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives.
• Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization.
• Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets.
• Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement.
• Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations.
• Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
• Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

• Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong working knowledge of You Tube advertising.
• Proven experience managing and optimizing performance-driven paid search budgets in a B2B environment.
• Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals.
• Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and…