VP, Data Strategy & Analytics

The Role

Wpromote is seeking a VP of Data Strategy & Analytics to rapidly scale our industry-leading Data Strategy & Analytics (DSA) operation. This executive will bring the best of Wpromote’s data, analytics, and measurement capabilities from enterprise clients to our entire portfolio and ensure we can scale delivery excellence through improved processes, team structure, and systems.

This leader will combine technical depth, operational rigor, and strong people leadership to evolve Wpromote’s data ecosystem, elevate cross-functional collaboration, and shape the next phase of our measurement and analytics capabilities. They will bring a generalist yet deeply knowledgeable point of view across tagging, CDP, data engineering, BI, MMM, incrementality, and custom analytics work—while acting as a product owner for our DSA solutions and market-facing positioning.

A key focus of this role is operationalizing the DSA team—building scalable processes, driving accountability, streamlining delivery, and ensuring the team delivers consistent, high-quality work across all clients. This executive will be responsible for resource planning, forecasting, time tracking/allocations oversight, and ensuring repeatable, predictable excellence across retainer clients, project work, new business, and all in-queue engagements.

This is a role for proven leadership—someone who has already scaled a robust data and analytics function and is ready to take Wpromote’s practice to the next stage.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $220,000 - $250,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

* This position may be performed remotely in most states within the US, with some exclusions

** While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

*** This position is not eligible for immigration sponsorship

Important Notice:
Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via  email addresses. If you see a posting elsewhere that is not reflected on , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

• Operationalizing & Scaling…