Sr. Manager, User Group Program

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We are seeking a Senior Manager, User Group Program to own the evolution and operationalization of our global user group program. In this role, you will be responsible for: managing a small team to support our existing virtual and in-person user group events, leading the full implementation of Bevy to build a new, scalable program where meetings are led by customers, for customers, and overseeing the ongoing operations of user groups on Bevy post go live.

• Program Strategy & Leadership
• Develop and own the strategic vision and roadmap for the global virtual and in person user group program (leveraging Bevy for virtual events), ensuring alignment with overall business objectives.
• Work with Sales, CVMs and Field Marketing to create strategy for customer growth focused “user groups.”
• Lead, coach, and manage a team responsible for executing the program’s day-to-day operations and event calendar.
• Secure executive alignment and cross‑functional buy‑in to ensure the strong integration of the user group program across the customer experience lifecycle.
• Define the global chapter structure and establish a clear framework for how user groups will be supported, organized, and managed.

• Platform Implementation & Management
• Lead the ground‑up implementation of the Bevy platform, from configuration to full‑scale launch and ongoing administration.
• Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems.
• Oversee the day‑to‑day optimization of the platform to ensure operational excellence.

• Community & Chapter Leader Management
• Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally.
• Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high‑quality events.
• Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment.

• Events & Content Execution
• Manage the entire event lifecycle of both virtual and in‑person events, ensuring a consistent and engaging experience for all participants.
• Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer‑led content and event sessions.
• Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes.

• Measurement & Optimization
• Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program’s business impact.
• Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program.
• Prepare and present regular reports to senior leadership on program performance and strategic recommendations.

• Bachelor’s Degree in Business, Marketing, Communications, or related discipline is required.
• 8+ years of experience in user group program management or strategic program management within a high‑growth B2B SaaS or B2B technology company.
• Proven ability to lead a team and scale…