Email Marketing Specialist

Employer Industry: Restaurant Technology

• Salary up to $72,000, depending on candidate experience and location
• Ongoing training and growth opportunities within a supportive environment
• Recognized as a "Best Place to Work" multiple times, emphasizing a great employee experience
• Unlimited paid vacation, promoting a healthy work-life balance
• Comprehensive benefits including medical, dental, vision, and mental health coverage
• Opportunities for student loan assistance and continuing education reimbursement

• Own the execution and optimization of B2B email programs that drive pipeline and revenue
• Build and optimize prospect nurtures and sales enablement email programs aligned with sales priorities
• Execute post-activation lifecycle nurtures to support product adoption and engagement
• Manage campaign builds, QA, deployment, testing, and optimization across marketing platforms
• Monitor performance and report on engagement, conversion, and revenue impact, providing insights and recommendations

• 2-3+ years of B2B email or lifecycle marketing experience, ideally in SaaS or marketplace environments
• Proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact
• Hands‑on expertise with disrupting and sales engagement tools (e.g., Outreach)
• Basic understanding of nurture strategy, attribution, and funnel performance
• Detail-oriented with a test‑and‑learn mindset and comfortable partnering cross‑functionally

• Familiarity with Iterable and Active Campaign is a strong plus
• Experience in developing segmentation, personalization, and suppression strategies using CRM data

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