Conversion Rate Optimization Manager

About Us

Chow Now is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.

We help process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.

We’ve moved from startup roots through the pandemic boom and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.

As the Conversion Rate Optimization (CRO) Manager, you will own end-to-end performance of our website as a revenue-driving growth engine. This role is responsible for conversion rate optimization across organic and paid traffic and the ongoing development, design, and performance of

This is a highly visible role for a builder who blends data, experimentation, and strong UX instincts to drive measurable pipeline and revenue impact.

Reports to the Head of Marketing;
No direct reports.

This is a remote role based in the United States.

Please note:

Chow Now is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.

You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

• Owning conversion rate optimization strategy and execution across organic and paid traffic, including testing roadmap, experimentation, and optimization
• Being accountable for MQL, SQL, and Closed Won revenue sourced from organic traffic
• Partnering closely with Content to improve SEO performance, keyword rankings, and content-to-conversion pathways
• Serving as the primary owner of the Chow Now website, including site architecture, navigation, UX, and conversion flows
• Overseeing website development and design execution, partnering with internal teams and external agencies as needed
• Maintaining a prioritized backlog of website improvements informed by data, testing results, and business priorities
• Analyzing performance using analytics and experimentation tools, and regularly report insights and impact to marketing and executive leadership

• Progress through our Ramp Camp (Chow Now’s New Hire Onboarding Experience)
• Audit website performance, CRO opportunities and site health
• Establish ownership model: what’s built hands-on vs. owned via backlog, engineers, or agencies

• Launched a prioritized CRO roadmap and…