Senior Manager, Lead Generation

Employer Industry: Life Sciences and Biotechnology

• Salary up to $130,000
• Eligible for a discretionary annual bonus
• Comprehensive benefits package including health insurance, retirement savings benefits, life insurance, and disability benefits
• Opportunity for career advancement and growth within a high-performing team
• Engage in innovative demand generation initiatives in the life sciences sector
• Work in a collaborative environment that values strategic input and leadership

• Develop and implement lead generation programs aligned with marketing objectives to drive SQLs
• Incorporate competitive intelligence into outreach to position the employer as a market leader
• Build and optimize outbound campaign processes using available systems and AI
• Collaborate with stakeholders to define value propositions and targeting strategies
• Recruit, train, and mentor a high-performing Lead Generation team

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years of experience in pharmaceutical/biotech marketing, sales, or medical affairs, with 2 years in a managerial role
• Strong copywriting skills for outreach and campaign messaging
• Expertise in CRM systems (Salesforce, Hub Spot) and lead generation best practices
• Deep understanding of life sciences services and technology, including AI-driven solutions

• Experience in B2B marketing or agency environments
• Familiarity with ABM tools and marketing automation platforms (e.g., Hub Spot)
• Knowledge of AI applications in life sciences and commercialization strategies

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