SEO & Website Strategy Senior Manager

We’re looking for an innovative, analytical, strategic-thinking and result-oriented leader with deep expertise leading search engine optimization (SEO) and Web publishing to join our team at Included Health. This leader will drive our SEO/AIO (“search everywhere”) strategy and define the technical and content-driven roadmaps to scale organic growth.

The SEO & Website Strategy Senior Manager will develop and execute a world-class, data-driven SEO strategy across SEO, AIO, and organic social media channels to boost visibility and awareness of Included Health’s offerings through  and  This role balances strategic leadership in SEO & AI-driven growth, with expertise leveraging consumer health trends to maximize business visibility and scale. Of particular importance is strong experience in creating, maintaining and delivering value through a scaled web publishing platform.

Responsibilities include proactively identifying and communicating emerging trends in both consumer health and AI; influencing content strategy and calendars to capitalize on those trends; developing and executing innovative strategies and aggressive testing plans to capitalize on trends and boost business visibility; and measuring and optimizing SEO and organic initiatives to keep us at the forefront. We’re eager to find someone who has developed and led conversion rate optimization (CRO), bringing experience and fluency in modern CMS tools.

This role will partner heavily with team members across Member Acquisition, Content Strategy, Engineering, and Analytics.

• SEO Strategy Development:
  Proactively identify and deeply analyze emerging consumer health trends, translating these insights into actionable SEO and content strategy to capture early market visibility across all organic channels.
• Roadmap Management:
  Define and size opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends, current performance and data insights; includes partnering with the Content Strategy team to develop synergies across channels, and to reflect needs in roadmap and prioritization.
• Content Execution:
  Lead the front-end development of high-performing content campaigns and initiatives across search, search AI (e.g., Google AI Overviews), emerging AI platforms (e.g., ChatGPT), and social channels (e.g., Reddit, Meta, Tik Tok) to increase organic traffic and drive conversions.
• Conversion Optimization:
  Partnering with Member Acquisition, own the roadmap and execution of landing page optimization, aimed at improving member conversion rates across the member journey, from content/research to conversion-oriented pages.
• Performance Measurement:
  Evaluate marketing data and metrics to assess SEO effectiveness, conduct A/B testing, build and analyze reports and dashboards, and clearly communicate results and data-driven decisions to key stakeholders.
• Tech Platform Ownership:
  Own the licensing, use, budgeting and value generation of Web- and SEO-focused marketing technologies.
• Cross-functional Collaboration:
  
  Work closely with Content Strategy, Engineering, Product, Analytics, and other marketing stakeholders to align on goals, share insights, and ensure SEO and website initiatives are prioritized and executed effectively.
• Market Research:
  Stay updated on industry trends, competitor strategies, and customer preferences to inform SEO initiatives and strategy.

• SEO/AIO Expertise: 10+ years of professional experience and leadership in SEO, with a focus on in-house and enterprise-level environments (strong preference for experience in healthcare). Deep expertise of SEO principles, strategies, and the latest AI-driven trends.
• CMS/Web publishing experience:
  Deep understanding and proficiency in Word Press and modern web technologies, with a strong understanding of how search engines and AI bots crawl, index, and rank sites. Skilled in technical SEO (JavaScript, HTML, CSS, Schema) and managing CMS platforms, site structure, content governance, and publishing workflows.
• Trend Spotting:
  Demonstrated experience identifying and leveraging trends (population health, search terms, etc.), with…