GTM Enablement Principal

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pen testing for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment.

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We are seeking a highly motivated and experienced Go-to-Market (GTM) Enablement Lead to join our fast-paced cybersecurity company. This role is part commercial and part technical and is central to ensuring the effectiveness of our GTM teams (Sales, Customer Success, Technical teams). A main focus will be the successful adoption of our cutting-edge cybersecurity products by our customers and across our teams.

The ideal candidate will possess a deep understanding of the cybersecurity sales landscape, a proven track record in developing and executing comprehensive enablement programs, and a passion for driving measurable performance outcomes. Furthermore, this role is expected to enable teams on the latest revenue stack technologies to ensure optimization of tools and workflows. This role requires a "full-stack" approach, from strategy definition to hands-on content & technical delivery and operational implementation.

Sounds interesting? Keep reading...

• The Enablement Lead will be responsible for the end-to-end design, build, implementation, and tracking of comprehensive enablement curricula tailored for our entire GTM organization:

  • Curriculum Development: Design, develop, and deploy cohesive learning paths (e2e curricula) for all GTM roles, including Technical Development Representatives (TDR)/Account Executives (AE), Sales Architects (SA), Customer Success Managers (CSM), Technical Account Managers (TAM), and Channel Account Managers (CAM).
  • Content Focus: Develop enablement content covering core areas such as new hire onboarding, product troubleshooting best practices, new product release readiness, competitive intelligence, product positioning, and foundational cybersecurity knowledge.
  • Technical Acumen: Develop and deliver trainings on new tools to ensure broad adoption and process optimization; partner with Sales Ops to ensure changes in the Revenue stack are appropriately communicated to all relevant users and stakeholders
  • Strategic Evaluation: Proactively evaluate the effectiveness of past enablement strategies and attempts. Define and implement appropriate 'next' attempts, ensuring we continuously iterate and refine our approach to avoid repeating ineffective historical practices.
  • Program Tracking: Establish clear definitions of success, focusing on metrics such as content utility
    , program adoption
    , tool utilization
    , and direct impact on performance outcomes (e.g., pipeline generation, deal velocity, quota attainment, customer satisfaction).
• The role requires close collaboration with Content Marketing and Product Marketing teams to ensure the GTM organization has the best-in-class assets to drive revenue and customer value:
  • Collateral Production: Partner to produce and refine high-impact sales collateral, internal training documentation, customer-facing materials, and technical guides.
  • Documentation Audit: Conduct a complete and ongoing audit of existing GTM materials, identifying gaps, redundancies, and opportunities for consolidation or retirement. Ensure all documentation is accurate, up-to-date and easily accessible.
• You will work with Sales Operations to optimize GTM tools and processes, ensuring operational excellence across the field:
  • Tool and Process Implementation: Partner with Sales Ops to implement and manage changes to GTM tools (CRM, Enablement Platforms, etc.) and underlying processes.
  • Operational Playbooks: Develop and maintain operational playbooks that standardize best practices for the GTM…