Director, Customer Advocacy

Git Lab is an open-core software company that develops the most comprehensive AI-powered Dev Sec Ops  Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development.

Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. Git Lab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.

Co-create the future with us as we build technology that transforms how the world develops software.

As the Director, Customer Advocacy for EMEA, you will play a critical role in turning Git Lab's most successful customers into visible, influential champions for our intelligent Dev Sec Ops  platform. You will lead efforts to build and execute scalable advocacy programs that showcase powerful customer stories, drive pipeline and revenue impact, and deepen trust in Git Lab across the region.

Reporting into the corporate marketing and global communications, you will own the strategy and execution of customer advocacy initiatives that align with EMEA sales priorities while maintaining strong relationships with key customers and internal stakeholders. In your first year, you will define clear, measurable advocacy metrics, strengthen collaboration models with regional sales and marketing teams, and elevate the voice of the customer across go-to-market motions.

This is a unique opportunity to illustrate Git Lab's impact on business outcomes through the voice of the customer.

Some examples of our projects:

• Building and scaling regional customer reference and advocacy programs tied to pipeline and revenue goals
• Partnering with sales, pre-sales, and marketing to turn complex customer solutions into compelling narratives for campaigns, events, and executive engagements

• Lead the development and execution of customer advocacy programs that turn our most successful EMEA customers into strategic storytellers, references, and champions for Git Lab.
• Collaborate closely with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention goals.
• Drive measurable outcomes by defining and tracking key performance indicators (KPIs) related to advocacy-driven pipeline influence, deal acceleration, and brand visibility across the region.
• Build and nurture strong executive-level relationships with key customers across EMEA, identifying and cultivating advocates who can support references, case studies, events, and thought leadership.
• Own the customer advocacy lifecycle, from identifying and recruiting advocates to onboarding, engagement, and ongoing relationship management, ensuring customers see clear mutual value.
• Influence cross-functional teams to integrate the voice of the customer into Git Lab's narratives, campaigns, and go-to-market strategies, elevating customer stories in both internal and external channels.
• Partner with regional stakeholders to prioritize and manage advocacy opportunities that support critical deals and strategic initiatives, ensuring clear processes for request intake, fulfillment, and reporting.
• Foster a culture of continuous improvement and innovation within customer advocacy, evolving programs, content formats, and engagement models based on feedback, data, and changing market dynamics.

• Deep experience building and scaling customer…