Associate Director, Data Analysis

Overview

The Role

Wpromote is looking for an Associate Director, Data Analysis with excellent technical and interpersonal skills, strong attention to detail, the desire to learn new tools, and the chops to lead analytic project scopes. You will contribute to data mining, data cleansing/processing, and data analysis initiatives for media analytics projects such as Marketing Mix Modeling (MMMs), Incrementality Testing, Customer Lifetime Value and Segmentation, Data Clean Rooms, and custom data analyses.

As part of the general business Data Analysis team, you will experiment and develop new ways to extract actionable insights from data. You will also work with internal stakeholders to identify impactful changes as a result of operational efforts.

A major function of this role will be to assist in the scoping of end-to-end solutions, document processes, and guidelines, and assist in the delivery roadmap of actionable insights to our client’s marketing initiatives. The ideal candidate will have the ability to supervise the progress of ongoing analytic tasks and recommend opportunities for improvement. This individual should also demonstrate a solid understanding (or an eagerness to learn) of the business models that are currently revolutionizing digital marketing with a strong technical background.

This individual will also maintain existing solutions while gaining guided experience in advanced analytics to enable increased responsibility over time.