Senior Lifecycle Marketing Manager

About Figure

Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.

By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.

Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.

We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.

As a Senior Lifecycle Marketing Manager at Figure, you will architect and execute end-to-end strategies that engage customers throughout their journey—fueling product adoption, retention, and cross-sell across HELOC and DSCR offerings. Leveraging AI-driven programs such as voice, voicemail, and SMS, you’ll ensure every touchpoint is personalized and seamlessly integrated into existing lifecycle email triggers and nurture flows. This role demands a deep understanding of customer behavior across crypto and mortgage products, and the ability to transform that insight into campaigns that move the needle on funnel conversion and revenue growth.

In this cross-functional role, you’ll collaborate closely with Product, Compliance, Design, Engineering, and external partners to drive growth across multiple initiatives. You’ll thrive in a fast-paced environment, iterating on content and sequences to improve engagement and conversion. With strong analytical skills and the ability to communicate technical needs clearly, you’ll help shape a scalable lifecycle marketing engine that delivers measurable business impact.

• Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed.
• Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist.
• Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products.
• Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem.
• Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes.
• Understand technical concepts enough to communicate requirements to technical teams.
• Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue.
• Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards.
• Excel in a fast-paced environment and be comfortable meeting tight deadlines.
• Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs.

• 4+ years of experience in email marketing, SMS, and/or marketing automation broadly.
• Expert with Braze, or other marketing automation tool and strong understanding of HTML and/or Liquid code.
• Experience with VoIP platforms like NiCE or Ring Central. Experience working with voice and text AI tools like Regal, Decagon, Sierra, and others are a big plus.
• Understanding…