Director of Sales and Marketing - Home Care | Cookeville, TN

Director of Sales and Marketing - Home Care | Cookeville, TN

Job Category
:
Home Care

Requisition Number
: DIREC
006734

• Posted :
  January 7, 2026
• Full-Time
• Hybrid

Showing 1 location

Cookeville, TN
Cookeville, TN, USA

B Home Care is expanding into Cookeville, TN, and we’re seeking an entrepreneurial sales leader who wants to be in charge of their own destiny. This leadership role is perfect for a driven sales professional with experience in senior living, home care, or healthcare sales.

You’ll be the face of B Home Care, building referral networks, representing us in the community, and ensuring Cookeville families know us as the premier provider of home care services.

QUALIFICATIONS:

• Experience in senior living, home care, or healthcare sales/marketing (required)
• Strong understanding of the aging population and senior care industry
• Proven track record in business development, lead generation, and market expansion
• Valid driver’s license, reliable transportation, and current auto insurance

RESPONSIBILITIES:

• Build and manage referral partner relationships (hospitals, rehabs, senior living buildings, etc.)
• Promote business awareness through events, drop-ins, and presentations
• Develop and execute marketing strategies to grow the market
• Use CRM to manage pipeline and sales activities
• Work in the Cookeville market at least 4 days per week
• Conduct market research to identify new referral partners
• Develop and foster strong lasting relationships with referral partners
• Manage the lead relationship through the start of care process
• Work closely with Care Manager to ensure smooth transition from prospect to client
• Track and report on weekly key performance indicators (lead gen, conversions, and sales activities)
• Act as a brand ambassador for B Home Care, promoting our services as a high-quality care option for seniors wanting to stay at home

If you are passionate about making a difference in the lives of others, we want to hear from you!

Our Company is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals, including those with diverse backgrounds and those with disabilities.

Salary Range: Base $55,000–$70,000 + Commission (On Target Earnings: $110,000 +)

Associates or better.

Bachelors or better.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.