Social Media Specialist

Responsibilities

• Develop, implement, and manage social media strategies aligned with District communication goals
• Create and schedule engaging daily content (text, images, video, graphics) that promotes District initiatives, events, and achievements
• Monitor, moderate, and respond to comments and messages in a timely and professional manner
• Track, analyze, and report performance metrics to measure the effectiveness of campaigns and provide recommendations for improvement
• Collaborate with Communications staff to ensure brand consistency across all content and campaigns
• Capture and post real-time content at District events, board meetings, and community activities
• Support District-wide campaigns (bond elections, safety initiatives, job fairs, etc.) with tailored social media strategies
• Work with various district departments and campuses to help disseminate information to the community

• Three years of professional experience in social media management, digital marketing, or communications
• Experience managing social media accounts for an organization or brand, preferably in education, government, or nonprofit sectors
• Bachelor’s degree in communications, marketing, journalism, public relations, or related field
• Proficient in writing, editing and AP style with strong attention to detail
• Skilled in creating and managing content across major social media platforms (Facebook, Instagram, X, You Tube, Linked In)
• Experienced in photo/video editing and campaign design using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) for social media applications
• Knowledge of social media management and analytics tools (Hootsuite, Sprout Social, or equivalent)
• Ability to analyze metrics, manage multiple projects, and respond effectively to sensitive issues