Store Expansion Manager Iberia; Partnerships

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company
. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands‑on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture.

Ready to shape the future of sleep with us? Let’s make it happen!

• Identify, source, and approach potential independent store partners, franchisees, and investors across Iberia.
• Qualify partners based on commercial fit, brand alignment, and long‑term potential.
• Support the development and evolution of Emma’s partner‑led store model, including commercial frameworks, operational principles, and brand standards.
• Prepare and support commercial negotiations with partners, covering revenue models, margins, investment setups, and long‑term collaboration terms.
• Build and assess business cases for new partner‑led store openings.
• Act as the main point of contact between partners and Emma’s internal teams (Legal, Finance, Retail Ops, Marketing, CX, IT, HR).
• Support partners throughout the launch phase, from concept to opening, ensuring alignment with Emma’s brand and customer experience standards.
• Track store performance and collect insights to continuously improve the model.
• Help create scalable playbooks, templates, and processes to enable faster, repeatable expansion.

• Experience in retail expansion, partnerships, franchise models, or commercial growth roles.
• Strong commercial instincts, you understand how deals work, not just how projects run.
• Comfortable working independently and owning topics end‑to‑end.
• Analytical, structured, and able to evaluate business trade‑offs.
• Hands‑on, proactive, and comfortable with ambiguity.
• Strong stakeholder management skills with both internal teams and external partners.
• Hungry to build something from scratch and grow with it.
• Fluent in English; additional European languages are a plus.
• Willing to travel across Europe for partner meetings and store openings.

• Pet‑friendly office environment.
• Discounts on our products.
• Health insurance, including dental.
• 24 vacation days.
• A multicultural and international work environment.
• Company events that are actually enjoyable and build meaningful connections.
• Ownership, trust, and support from day one to grow your career.

Become an Emmie

Emma is transforming the world of sleep
- and we want the highest‑performing people to help us pull it off. We want you. But only if you’re willing to go all in. Only if you’re willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal‑opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!