Senior Publicist​/Publicity Manager; DOE

Overview

We’re looking for an experienced, creative and digitally savvy Publicity Manager/Senior Publicist (depending on experience) to join our high-performing team. Focused primarily on non-fiction, this is an opportunity for a publicist with a strong track record across genres—particularly in areas of nature, outdoor recreation, children’s and science—to help shape and deliver high-impact publicity campaigns for a diverse list of top-selling and emerging authors.

You’ll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.

• Develop bold, creative publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
• Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners in broadcast, radio, print, digital, trades, social media, podcasts, etc.
• Strategizing and developing media lists, creating press materials (full press kits, press releases, pitch & galley letters, author Q&A’s, etc.), and pitching media, and delivering targeted publicity campaigns
• Collaborate closely with authors, agents, editors, and sales reps to communicate and align publicity plans with creative vision with a focus on sales targets
• Ensure campaigns are delivered on time, within budget, and with measurable success
• Analyze performance and ROI of publicity efforts and apply insights to optimize future campaigns.
• Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, and media pitches
• Partner with international teams to maximize global promotional opportunities and asset sharing
• Other projects related to focused categories and general department responsibilities

• 5+ years delivering successful, strategic marketing and publicity campaigns
• Excellent author care skills and experience and extensive network of media and booksellers
• Strong writing, copyediting and communication skills and the ability to build effective working relationships across teams and with authors.
• A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
• Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and children’s books
• Stellar time-management skills, organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work both collaboratively and independently and demonstrate good follow-up and follow-through
• Proficiency in Microsoft Office Suite and Adobe Pro