Senior Digital Product Manager, MarTech - shanghai, SH, CN

Senior Digital Product Manager, Mar Tech

Tapestry

shanghai, SH, CN

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen.

We’re always on a journey to becoming our best, but you can count on this:
Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
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As the Senior Manager of Digital Mar Tech Products (Consumer Engagement), you will bridge data science, marketing technology, and business strategy to optimize customer acquisition, engagement, and omni‑channel experiences. By unifying customer data, media analytics, and AI‑driven insights, you’ll orchestrate personalized journeys across digital and physical touchpoints (e.g., media, e‑commerce, retail). This role is pivotal in scaling Mar Tech solutions (e.g. CRM/CDP/Marketing Automation) while acting as a change agent to drive innovation and operational excellence across brands and global markets.

• Define and execute the vision for consumer acquisition and engagement products (e.g., CDP, CRM, AI‑driven engagement tools) aligned with business KPIs (e.g., acquisition, LTV, conversion).
• Prioritize use cases and innovations for omni‑channel personalization
  , from media targeting to in‑store/online sales activation.
• Responsible for consumer engagement domain return on investment

• Partner with Marketing, E‑commerce, Retail, and Merchandising to translate business needs into scalable data solutions.
• Collaborate with IT, Data Science, and external vendors to design, iterate, and deploy products (e.g., CDP enhancements, predictive analytics models).

• Leverage advanced analytics (e.g., customer segmentation, attribution modeling) and AI/ML to optimize journeys (e.g., DTC, third‑party e‑commerce).
• Monitor product performance via tools like behavioral data tracking
  ; A/B test and iterate for ROI.
• Lead Mar‑Tech stack innovation (e.g., CDP integrations, generative AI for hyper‑personalization).
• Ensure data compliance (GDPR, CCPA) and advocate for best practices across global markets.

• Serve as the bridge between local and global teams
  , aligning local strategies with centralized data product frameworks.
• Communicate insights to executives through data storytelling and ROI‑driven recommendations.

1.

Experience:

7+ years in data product management
, customer analytics
, or Mar Tech (e.g., CDP, CRM, marketing automation platforms).

• Strong knowledge in data management practices, tagging, segmentation, database design, data warehousing, data modeling and visualization.
• Familiar with retail and luxury industries, understanding daily operation of media, E‑commerce, CRM, store operations

2. Technical

Skills:

Hands‑on experience with CDP/CRM/MA, cloud platforms (ali/tencent), and AI/ML concepts.

3. Leadership: Proven ability to influence cross‑functional teams and manage vendor relationships.

• Excellent communication skills, both written and verbal, with the ability to convey complex data and consumer operation concepts in a clear and concise manner.
• Capable of dealing with ambiguity and uncertainty while remaining focused on results.

4.

Education:

Bachelor’s/Master’s in Data Science, Marketing Technology, or Business Analytics
.

• Courage
  :
  Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know…