Marketing Manager - Lake EDITION

Position: Marketing Manager - The Lake EDITION
The Lake Como EDITION
The Lake Como EDITION will open in Summer 2025, representing a contemporary jewel on one of the world’s most exquisite resort destinations. We are seeking a passionate marketing professional who wants to be involved in an exciting hotel launch, working with a best-in-class team. If this sounds like you, please apply!
JOB FUNCTIONS
Reporting to the Director of Marketing & Culture, takes responsibility for the development, delivery and execution of the annual Marketing plan and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments.

KEY RESPONSIBILITIES

Oversee content creation and agency briefs (copy, photo/video), ensuring alignment with brand and hotel positioning.
Lead local market positioning and activation of restaurants and bars, implementing engaging marketing activities and events to attract locals and increase guest capture.
Act as Brand Champion with hotel leadership, ensuring brand activation and a consistent guest experience across touchpoints.
Identify and manage profitable partnerships to boost hotel visibility, demand, loyalty, and guest experience.
Drive Loyalty Marketing, enhancing engagement with events and Elite guest experiences.
Support sales with marketing collateral for key segments (e.g., Groups, Weddings).
Ensure compliance with Marriott standards and champion social media strategy with a focus on reputation and engagement.
Conduct competitive analysis and support local promotional activities (e.g., photo shoots, press visits).
Partner with Area Marketing to adapt global initiatives locally, ensuring budget compliance with Finance.
Manage media requests and liaise with local PR teams.

REVENUE GENERATION

Implement pre- and post-stay marketing messages based on calendar needs.
Align marketing efforts with sales forecasts and assist with campaigns to drive bookings.
Create website content and support digital channel optimization.
Connect with Marriott sales channels and coordinate advertising as needed.

DIGITAL

Collaborate with the Digital Field team on multilingual campaigns.
Measure content impact and ensure brand consistency across all digital touchpoints.
Manage OTA updates, social media channels, and reputation review sites.

COLLATERAL

Brief agencies on design needs and ensure all materials are on brand.
Regularly review and update guest-facing content to maintain local relevance and brand alignment.

ADDITIONAL FUNCTIONS
In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:

Professionally represent the hotel in community and industry organizations and events.
Provide constructive feedback to all departments, specifically in relation to the repositioning of the Restaurants/Bars and Brand Activation efforts across all departments.
Be a role model to all associates.
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.

SPECIFIC JOB KNOWLEDGE,

SKILLS AND ABILITIES

Must be able to speak, read, write and understand Italian and English.
Excellent internal and external communication skills, both verbal and written.
True Brand ambassador.
Event management / organizational skills.
Understanding of consumer trends in the digital sphere.
Innovative, proactive and resourceful.
Passion for the travel & hospitality industries.
Ability to analyze data and establish appropriate action plans.
Photoshop or InDesign is preferred.
Maintain confidentiality of proprietary information.

QUALIFICATION STANDARDS
Education

Marketing degree required.

Experience

Minimum 2 years of marketing experience.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
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