Sr. Communication Manager

At CJ Foodville USA, Tous les Jours, were more than just a place to grab a pastry and coffee were a neighborhood hub where warmth, quality, and connection come together, K-bakery and café style, offering breads, pastries, cakes and beverages. As a growing franchise network with a commitment to brand consistency and exceptional guest experiences, we are looking for a seasoned Senior Communications Manager to shape and execute franchisees, and elevate our brand across US and Canada markets.

The Senior Communications Manager will play a key strategic and operational role in internal and external communications that engage employees, support franchisees, and enhance the the HQ team, this leader will help shape messaging around key business priorities, support executive communications, and manage storytelling that reflects TLJ commitment to growth, community, and operational excellence.

Reporting directly to the Chief Operating Officer (COO messaging, franchisee communications, aligning corporate and franchisee team outcomes as messaging to system, create a weekly system message to the system with operational and departmental announcements, and PR activities to support both day-to-day operations and long-term growth.

This role requires a seasoned communicator with strong storytelling ability, sound judgment, and deep experience in media relations, internal messaging, and cross-functional collaboration.

• Develop and execute integrated communications strategies in support of TLJ business goals, marketing campaigns, and operational initiatives.
• Partner closely with cross-functional teams including operations, HR, marketing, legal, and government relations to align messaging and amplify impact.

• Support CEO and COO (C-Suite, as needed) with executive messaging, talking points, presentations, video scripts, and internal announcements.
• Craft engaging internal content for corporate employees and bakery and cafe teams that drives culture, clarity, and action.
• Lead communications for major internal initiatives including transformation efforts, policy changes, or recognition campaigns.
• Develop and execute internal communications strategies to ensure alignment across corporate, franchise, and café teams.
• Collaborate with the COO and senior leadership to craft clear, engaging updates, memos, and announcements.
• Support change management initiatives by developing communication plans for operational changes, technology rollouts, and process updates.
• Maintain content for internal platforms (intranet, newsletters, team updates, etc.).

• Create and manage consistent communications to franchise partners, ensuring clarity on policies, brand standards and policy changes, LTOs, and training initiatives.
• Serve as a communication bridge between HQ and franchise owners, gathering feedback and addressing concerns.
• Partner with the operations and marketing teams to disseminate prepared toolkits, playbooks, and FAQs for franchise use.
• Deliver clear, consistent, and actionable messaging to TLJ franchisees and field staff through digital platforms, toolkits, and virtual meetings.
• Work closely with the HQ Ops/Marketing/Supply Chain teams to align national messaging with local execution.

• Work with marketing leadership on external brand storytelling and public relations strategies.
• Draft press releases, executive communications, media statements, and responses to public inquiries or issues.
• Help manage crisis communication plans and responses in coordination with the COO and legal teams.
• Lead proactive and reactive media relations efforts around HQ campaigns, bakery & cafe innovations, community partnerships, and key announcements.
• Prepare press materials, statements, and briefings for media engagements, supporting national and regional PR efforts.
• Partner with external agencies and internal stakeholders to manage issues and crisis response as needed.

• Support the CEO and COO in preparing presentations, speeches, and briefing documents for internal and external…