Client Marketing Senior Manager

Job Summary

The Sr. Manager, Client Marketing leads a team of marketing experts and is accountable for the development and implementation of client-facing marketing and loyalty strategies for an assigned book of work that drive incremental and profitable results to achieve financial targets. This role combines data‑driven insights, pre‑existing marketing strategies, and client partner expertise to drive a holistic, profitable marketing calendar that delivers value for our card members, client partners, and our organization.

• Guides resource allocation to deliver growth and profit plans, conducts reviews with Senior Leadership for strategy adjustments, and develops business intelligence, standards, and campaign hind sights to advise changes to marketing strategies, including overseeing marketing funds for assigned work. Provides guidance and recommendations for growth opportunities. (30%)
• Leads a team of marketing experts and is accountable for the development and implementation of client‑facing marketing and loyalty strategies for an assigned book of work that drives incremental and profitable results to achieve financial targets. (20%)
• Demonstrates strong business acumen in analyzing and optimizing marketing campaign performance to meet targets. Leads the team in enhancing marketing performance, ensuring maximum ROI and achieving KPIs. Oversees annual volume forecasts and monitors them against the budget, advising on strategic adjustments to meet the annual budget. (20%)
• Identifies and conceptualizes new growth opportunities for a specific book of work by leveraging data insights, competitive research, and industry best practices. Works cross functionally to bring vision to life and scale across the organization. Also guides team on developing proof points to secure investment in new tactics. (10%)
• Develops, nurtures, and manages strategic partnerships both internally and externally to influence marketing strategy and execution. Utilizes active listening, negotiation, and interpersonal skills to navigate conversations within and outside the organization to address multiple perspectives and resolve conflicts on behalf of the team. (10%)
• Provides coaching to team, creating opportunities for learning and development. Conducts regular touch bases to cascade information and development plans based on goals and performance. (10%)

• High School Diploma or GED
• 8+ years work experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.
• 5+ years direct leadership experience

• Bachelor's Degree in marketing, finance, project management, business management, or related field.

• Brand Positioning
• Business Storytelling
• Client Management
• Data Analysis
• Data Interpretations
• Fund Marketing
• Marketing Analytics
• Marketing Strategies
• Portfolio Operations
• Relationship Management
• Strategy Development
• Test Marketing

Reports To :
Director and above

Direct Reports : 2 - 5

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast‑paced work environment

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Base Pay: $ – $ (unless otherwise noted below)

• California: $ – $
• Colorado: $ – $
• New York: $ – $
• Washington: $ – $
• Maryland: $ – $
• Washington DC: $ – $
• Illinois: $ – $
• New Jersey: $ – $
• Vermont: $ – $
• Ohio: $ – $

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long‑term disability) to…