Senior Client Marketing Strategy Manager

Overview

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Job Summary

The Sr. Client Marketing Manager is responsible for the development and implementation of client-facing marketing and loyalty strategies for assigned portfolios that drive incremental and profitable results to achieve financial targets. This role combines data-driven insights, pre-existing marketing strategies, and client partner expertise to drive a holistic marketing calendar that delivers value for our card members, brand partners, and our organization.

• Develops and implements client-facing marketing and loyalty strategies for assigned portfolios to achieve financial targets. Ensures adherence to compliance standards and collaborates with teams on marketing campaign execution. Manages joint marketing funds and campaign reviews. Sources industry insights to drive brand strategy and demonstrates organizational agility. (35%)
• Analyze and track marketing campaign performance, and proactively analyze industry trends to identify adjustments for targets. Share results and insights cross-functionally to scale efforts. Guide annual volume forecasts for portfolios, track against budget, and advise on strategy changes to meet annual budget. (25%)
• Drives and nurtures strategic partnerships internally and externally to influence marketing strategy and execution, with roadblocks managed independently or elevated to Sr. Manager. Proactively use active listening and effectively influence strategy with Brands and internal partners. (20%)
• Proactively identifies and conceptualizes new growth opportunities for assigned portfolios by leveraging data insights, competitive research, and industry best practices. (10%)
• Responsible for the development, management and presentment to Leadership team of internal/client-facing materials such as annual marketing plans, marketing calendars, campaign performance, budget forecasts and other special marketing requests. (10%)

• High School Diploma or GED
• 12+ years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, or related experience.

• Bachelor’s Degree in Marketing, Finance, Project Management, Business Management, or related field.

• Brand Positioning
• Relationship Management
• Marketing Analytics
• Client Management
• Data Analysis
• Data Interpretations
• Business Storytelling
• Portfolio Operations
• Brand Marketing
• Marketing Strategies
• Test Marketing
• Strategy Development

Reports To
:
Senior Manager and above

Direct Reports
: 0

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

$ - $

Full Salary Range For Position

• California: $ - $
• Colorado: $ - $
• New York: $ - $
• Washington: $ - $
• Maryland: $ - $
• Washington DC: $ - $
• Illinois: $ - $
• New Jersey: $ - $
• Vermont: $ - $
• Ohio: $ - $

Note:

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental,…