Sr. Marketing Strategist, Acquisition or ECM

Overview

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The Sr. Marketing Strategist is responsible for delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Sr. Marketing Strategist develops scaled marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies. This position develops scaled existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in Accounts Receivable, Credit Sales and Profit.

The Sr. Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs. The Sr. Strategist works independently to develop a book of their own campaigns and assists the Marketing Manager on development and strategic execution of more complex strategies.

• Oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results trackers as needed. Strong task prioritization and coordination skills needed.
  
  - (30%)
• Leads the execution of campaign strategies, partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral, manages program timelines, and coordinates across matrix organization. Contributes to process improvements and documentation revisions. Prioritizes tasks and manages campaigns simultaneously.
  
  - (20%)
• Partners with analytics partners to develop campaign performance reporting and continuous monitoring. Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders. Assists ion creation of actionable next steps based on campaign learnings.
  
  - (20%)
• Develops marketing plans for specific verticals/products. Optimizes program performance to achieve/exceed KPIs. Assesses campaign results for strategic improvements. Independently addresses campaign needs and responds to strategic initiatives. Identifies new program ideas, manages programs, coordinates meetings, and reports results. Supports Manager on campaigns and portfolios as needed.
  
  - (10%)
• Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profile use of marketing funds.
  
  - (10%)
• Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assist with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns.
  
  - (5%)
• Provides peer feedback and training to junior associates. Demonstrates leadership by training peers and being a knowledge resource. Called upon to lead or participate in special projects across the Marketing Center of Excellence. This could include broader process improvement exercises, integration of new/different regulatory or compliance directives, channel optimization work, etc.
  
  - (5%)

• High School Diploma or GED
• 8+ years experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields.

• Bachelor’s Degree in Marketing, Finance, or a related field.
• Experience in building marketing plans and strategies for credit cards/payments.
• Experience in financial services marketing.
• Proven track record of managing successful marketing campaigns.

• Marketing Campaign Management
• Microsoft Office
• Multi-Channel Marketing Campaigns
• Prioritization
• Marketing Campaign Development
• Marketing Campaign Planning
• Marketing Campaign Reporting
• Proactive Problem Solving

Manager and above

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