Branding and Communications Specialist

Branding and Communications Specialist page is loaded## Branding and Communications Specialist remote type:
Hybrid locations:
Columbus, OHtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
R001824

The salary range for this job posting is $49,225.00 - $78,759.00 annually + bonus + benefits.

Pay Type:

Salary
* The above represents the full salary range for this job requisition. Ultimately, in determining your pay and job title, we'll consider your location, education, experience, and other job-related factors, and will fall within the stated range. Your recruiter can share more information about the specific salary range during the hiring process.
* This role will work a hybrid schedule in our Columbus, Ohio office and will report to the Branding and Communications Manager.

If you know a current Encova Insurance associate and would like to apply as a referral, please encourage them to submit your referral information before you submit your application. You will receive an email with a direct URL link to the Job Posting of interest. Applying through this URL link will create your referral relationship for our Talent Acquisition Team.
** Unique residence requirements are listed in each job posting, please review closely for details.
** Encova is only able to employ associates who reside and work within specific U.S. states. Our current policies are based on the laws in states in which we are registered for payroll. Our current footprint includes:

Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, West Virginia, Wisconsin.
** JOB OBJECTIVE:
** Develop, coordinate and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders that support growth and other corporate objectives through traditional and emerging channels. This includes a strong emphasis on creating content for Encova’s social media accounts to increase brand awareness and engagement. Follow and maintain brand standards to operate within to sustain a strong brand awareness.

Discover new opportunities to further the positioning of the Encova brand.
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* ESSENTIAL FUNCTIONS:

*** Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media. Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more.
* Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public. This will include, but will not be limited to, communication of strategy and objectives, product introductions, incentive programs and policyholder materials.
* Collaborate with internal teams (i.e. Customer Experience, Information Technology, Agency Services and Operations and profit centers) to solidify comprehensive, strategic marketing and communications plans.
* Assist with developing and implementing comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more. Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned.
* Monitor, measure and report on campaign effectiveness; optimize efforts based on results.
* Demonstrate an understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics.
* Assist with content strategy and management for all external-facing Encova web properties, including our public site and…