Branding and Communications Specialist

Overview

The salary range for this job posting is $49,225.00 - $78,759.00 annually + bonus + benefits.

Pay Type:

Salary. This role will work a hybrid schedule in our Columbus, Ohio office and will report to the Branding and Communications Manager.

Referral process — If you know a current Encova Insurance associate and would like to apply as a referral, please encourage them to submit your referral information before you submit your application. You will receive an email with a direct URL link to the Job Posting of interest. Applying through this URL link will create your referral relationship for our Talent Acquisition Team.

Residence requirements — Unique residence requirements are listed in each job posting; please review closely for details. Encova is able to employ associates who reside and work within specific U.S. states. Our current footprint includes:
Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, West Virginia, Wisconsin.

JOB OBJECTIVE: Develop, coordinate and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders that support growth and other corporate objectives through traditional and emerging channels. This includes a strong emphasis on creating content for Encova's social media accounts to increase brand awareness and engagement. Follow and maintain brand standards to operate within to sustain a strong brand awareness.

Discover new opportunities to further the positioning of the Encova brand.

ESSENTIAL FUNCTIONS:

• Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media. Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more.
• Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public. This will include, but will not be limited to, communication of strategy and objectives, product introductions, incentive programs and policyholder materials.
• Collaborate with internal teams (i.e. Customer Experience, Information Technology, Agency Services and Operations and profit centers) to solidify comprehensive, strategic marketing and communications plans.
• Assist with developing and implementing comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more. Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned.
• Monitor, measure and report on campaign effectiveness; optimize efforts based on results.
• Demonstrate an understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics.
• Assist with content strategy and management for all external-facing Encova web properties, including our public site and customer-facing portals, and collaborate with internal teams to optimize user experience.
• Collaborate with the Branding and Communications team on content and campaigns and create, schedule and publish content across Facebook, Instagram and Linked In; research trends, hashtags and competitors to inform content strategy; create and maintain content calendars; partner with visual designers to create content; ensure consistent use of the corporate brand and voice across all functions and platforms; support content creation, including photo selection and basic video editing in Cap Cut;
  
  write engaging captions, hashtags and…