Marketing Specialist

TITLE: Marketing Specialist

DIVISION: Marketing

REPORTS TO: Director, Marketing

EMPLOYMENT TYPE: Full-Time

FLSA STATUS: Exempt

WORK LOCATION: Columbus, OH

COMPANY

DESCRIPTION:

Nationwide Energy Partners (NEP) is a leading provider of energy management solutions for apartment and condominium communities. NEP has been at the forefront of delivering customized electricity, water, and technology solutions to multifamily properties since 1999. Today, we serve approximately 250 multifamily communities and over 50,000 residents across nine states. At NEP, we empower property owners, managers, and residents with customized energy solutions that drive efficiency, sustainability, and keep rents low while providing financial benefits.

Our services include access to capital funding, flexible and fast installation, ongoing residual income, improved net operating income, 100% carbon-free energy, actionable data and reporting, and industry-leading accuracy and reliability. NEP is shaping the future of multifamily energy management.

COMPANY CULTURE: We prioritize well-being and work-life balance while cultivating a collaborative, high-energy environment where innovation, integrity, and respect shape everything we do. As an industry leader in a rapidly expanding market, we embrace a fast-paced, dynamic atmosphere that fosters career growth and development.

COMPANY MISSION: Our mission is to create a world where communities serve as a catalyst for connection—where choice, control, and sustainability drive the evolution of multifamily energy solutions. Guided by our core values of performance, communication, leadership, quality, and teamwork, we deliver clean energy services that enhance efficiency, reliability, and environmental responsibility. Our commitment to environmental responsibility drives us to make a meaningful impact.

JOB SUMMARY: The Marketing Specialist is responsible for creating, developing, and executing innovative marketing campaigns and strategies that drive brand awareness, customer engagement, and business growth for O&M Insights, Nationwide Energy Partners, and Armada Power. This position will produce high-quality content across multiple channels, including social media, email, digital advertising, trade shows, newsletters, press releases, and videos, ensuring a consistent and compelling brand voice.

• Plan, execute, and analyze multi-channel marketing campaigns to generate leads, build brand awareness, and enhance NEP’s reputation.
• Coordinate marketing initiatives across platforms, including social media, paid search, print, and digital advertising.
• Develop engaging content for product offerings including O&M Insights powered by Armada such as social media posts, videos, infographics, sales collateral, and presentations that resonate with target audiences and align with the NEP brand.
• Manage the marketing content calendar, ensuring on-time delivery and adherence to brand guidelines.
• Design and implement email marketing strategies to optimize engagement and drive retention, including segmentation, A/B testing, and automation.
• Support the planning and execution of industry events, sponsor ships, and trade shows to create meaningful brand experiences and strengthen customer relationships.
• Oversee assigned marketing project timelines, budgets, and deliverables to ensure campaigns are executed seamlessly. Collaborate with internal and external stakeholders to achieve objectives.
• Track, analyze, and report on key campaign performance metrics. Provide actionable insights and recommendations to improve effectiveness and ROI.
• Stay informed on industry trends and the competitive landscape to guide strategic marketing decisions. Develop data-driven recommendations for content and campaigns.
• Utilize tools such as Hub Spot, Mail Chimp, and Google Analytics to execute and monitor campaigns effectively.
• Assist in tracking and managing the marketing budget, ensuring resources are allocated effectively.
• Collaborate with cross-functional teams to align marketing strategies with organizational goals.
• Take on special projects and other duties as assigned.

• Bachelor’s degree in marketing,…