Senior Product Manager, Marketing Workflow & Tools

Overview

People Leadership

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Primarily responsible for leading a team of associates while setting the strategy, planning, delivery, performance, and continuous improvement of new and existing marketing workflows and tools. This role requires a proven leader with the energy and competencies to envision the right experience for end users, drive system enhancements, and oversee the integration of new workflow platforms to enable rapid growth.

• Helps define the long-term vision and strategy for marketing workflows and tools. Owns developing the product roadmap in collaboration with senior leadership based on trends, improvement areas, stakeholder feedback, and long-term vision.
  
  - (30%)
• Engages with end users for in-depth research and incorporates disruptive capabilities into product plans. Owns partnering with leadership team to determine resource availability and allocation of enhancements to ensure balance and ability to deliver in a timely manner with high-quality.
  
  - (25%)
• Manages marketing campaign workflow process improvements and operational excellence. Maintains workflow expertise and able to independently drive or direct team to deliver on key and critical enhancements that improve the user experience and delivers on the defined roadmap.
  
  - (25%)
• Develops business scope and case metrics, reporting and analysis on the product set to streamline and improve the broader marketing workflow and tools ecosystem. Is the primary contact for internal and external partners.
  
  - (20%)

• High School Diploma or GED
• 7+ years experience in Product Management, Business Configuration, Marketing Workflow, Workflow Management, Marketing Execution.
• 3+ years leading project(s), mentoring and/or coaching experience, demonstrated subject matter expert in department

• Bachelor’s Degree in Business, Marketing, Management, Finance, or Information Technology.
• 8+ years experience in Product Management, Business Configuration, Marketing Workflow, etc.
• 5+ years leading project(s), mentoring and/or coaching experience, demonstrated subject matter expert in department
• 3+ years direct leadership experience
• Experience working with marketing workflow platforms like Adobe Workfront/Adobe Suite, or similar tools, as well as experience with Disclosure Management, Intelligent Review, or equivalent systems

• Product Delivery
• Marketing Execution
• Product Road mapping
• Product Management
• People Leadership
• Marketing
• Agile Product Development
• Workflow Management

Reports To
:
Senior Manager and above

Direct Reports
: 2 - 5

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

• Ability to travel up to 5% annually

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

$ - $

California: $ - $
Colorado: $ - $
New York: $ - $
Washington: $ - $
Maryland: $ - $
Washington DC: $ - $
Illinois: $ - $
New Jersey: $ - $
Vermont: $ - $
Ohio: $ - $

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and…