Marketing Strategy Manager - Owned Channels- Vice President

Marketing Strategy Manager - Owned Channels
- Vice President

Columbus, OH, United States

• Job Identification
• Job Category Marketing Strategy
• Business Unit Consumer & Community Banking
• Posting Date 11/19/2025, 06:05 PM
• Locations 1111 Polaris Pkwy, Columbus, OH, 43240, US
• Job Schedule Full time

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including  (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).

As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.

Job responsibilities

• Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and/or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence
• Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities
• Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets
• Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps
• Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages
• Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve
• Identify, triage and elevate ad performance issues for timely resolution

Required qualifications, capabilities and skills

• 6+ years of experience in digital, direct-to-consumer marketing.
• Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments
• Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results
• Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Experienced manager of marketing budgets, forecasts, and expected financial returns

Preferred qualifications, capabilities and skills

• Financial services industry experience a plus
• Proven ability to take initiative, influence others and achieve results
• Constantly pushes boundaries of "what could be" to drive innovation
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Loves testing, learning, and taking calculated risks

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be…