Marketing Business Analyst – hybrid Revel IT

Overview

OUR GOAL: Treat our consultants and clients the way we would like others to treat us! Interested in joining our team? Check out the opportunity below and apply today! A Marketing Business Analyst is needed for a contract-to-hire role in Columbus, Ohio. This role provides some strategic, tactical and operational administration of the clients’ marketing technology to ensure capabilities, data and insights are effectively leveraged, meet the needs of the marketing team, and provides requisite value to sales and other stakeholders.

3-day Hybrid work schedule (Tue–Thu)

• Primary focus is acting as a Marketing Hub Spot Administrator. Provides best-in-class guidance and subject matter expertise for leveraging Hub Spot capabilities as well as system controls and integrity. Includes optimizing existing functionality as well as capitalizing on emerging trends and opportunities, through process as well as system enhancements.
• This role can develop and present recommendations leading to implementation of Marketing campaigns. The role may also help to define key business deliverables and metrics that matter, guiding the approach and measuring success.
• Operates in a highly dynamic and collaborative environment, guides and communicates the capabilities of Hub Spot to support the Marketing and Sales teams. Seeks stakeholder input to drive consensus where needed to ensure full capabilities are met.
• Establishes and analyzes regular report metrics and related results, helping to provide suggestions for improvement tactics, and then executes accordingly.
• Administers system access in conformance with appropriate protocols and roles. Performs system functionality validation and resolves error diagnostics, including system integration checks, hard bounce, and sender scores, conducts root cause analysis, and addresses immediate needs and remediation to prevent recurrence.
• Provides regular reporting of system utilization, results, and accomplishments in concert with business objectives.

• BA/BS degree in Marketing/Business Management, or Computer Science/Information Management, with interest and aptitude in marketing, sales and technology.
• A minimum of 2 years’ experience with utilizing and administering Hub Spot marketing automation platform. Certifications in marketing automation platforms a plus.
• Experience with email and landing page development, custom data objects, forms tracking, closed loop reporting, analytics, and integration with  and other applications.
• A strong working knowledge of  CRM, related utilization by marketing and sales teams, and associated metrics to gauge marketing results. Familiarity with Seismic and/or similar content management platforms a plus.
• Requires understanding of optimal customer lead journeys in coordination with marketing and sales processes and the ability to define and track success measures.
• Exceptional organization and communication skills, and ability to thrive in a dynamic marketing environment.

Revel IT is an Equal Opportunity Employer. Revel IT does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.