Chase Social Media Vice President

Overview

With best-in-class banking, credit card and wealth management services, Chase helps nearly 1 out of 2 American households make the most of their money. As one of the most-followed financial brands, Chase communicates with millions of social media users across Facebook, Instagram, Linked In, X, Reddit and more. Our social media team continues to grow and we’re seeking a Vice President to join our team to support Reddit platform strategy and engagement for Chase’s Credit Card and Connected Commerce products.

As a Chase Social Media Vice President within the Chase Social Media team, this role has a specific emphasis on leading Reddit platform strategy and engagement efforts, using social listening and sharing consumer and product/experience feedback with business partners. In this role, you’ll shape Chase’s Reddit strategy—finding and creating the right communities, sparking genuine conversations, and making sure we’re adding value for our card members;

you know Reddit’s culture inside and out, and you’re ready to set the standard for community management, engage directly and respond quickly to feedback. Your curiosity leads you to stay ahead of the curve on AI search through Reddit and other social channel; your skills in social listening and analytics help you spot trends, manage reputational risks, and turn insights into strategy.

You’ll work closely with other teams, support content creation, resolve customer issues, and keep enhancing our Reddit approach; if you’re a great communicator, organized multitasker, and collaborative leader, you’ll thrive as we grow Chase’s presence on Reddit.

• Lead channel strategy, planning and growth, community management and engagement efforts on Reddit – to build connections with and add value to online communities, deliver consumer insights, and detect reputational risk
• Identify key communities where Chase card members engage and focus areas to launch new communities
• Keep a pulse on the evolution of AI search, with an eye on opportunities through Reddit
• Monitor for trends, feedback and opportunities and engage with consumer comments on Reddit. Collaborate across teams to resolve customer issues efficiently, while identifying opportunities to improve processes
• Serve as a go-to resource for analyzing and reporting on the impact of brand sentiment trends on Reddit, community engagement, channel impacts on search visibility and competitive intelligence
• Champion a mindset of testing and learning to continuously innovate and prove what’s working
• Communicate recommendations and insights to team members, partners and senior leadership through either written reports or presentations
• Support vendor relationships, troubleshooting and optimizing community management and social listening tools for best-in-class performance
• Support team members on various projects and campaigns, effectively communicating timelines, status and results

• 7 plus years of relevant experience in monitoring/community management, social media strategy or social media listening
• Thorough knowledge of industry social media monitoring and management tools for social listening, monitoring, publishing, and reporting: building dashboards, boolean queries, tagging (e.g. Sprinklr, Khoros, Brandwatch, Tableau, native social analytics, Adobe Analytics, etc.)
• Strong writing and storytelling skills with the ability to translate consumer voices from social listening into actionable insights to inform strategic business decisions, as well as craft engaging consumer responses and content on Reddit
• A passion for keeping up to speed on the evolving social media and organic search landscape and how the brand can innovate and approach the strategy for the channel
• Ability to problem-solve and think critically, provide attention to detail and bring data curiosity
• Effectively communicate on project timelines, status and results
• Team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact
• Confidence to pitch fresh ideas, think creatively, and identify problems to solve
• Ability to self-motivate, build relationships and work well across teams, work on multiple sophisticated projects at the same time, and produce high-quality work. Adaptable to shift focus in times of need.
• Excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives
• Proficiency in Microsoft Office, e.g. Word, Excel and Power Point