VP of Growth

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

Were a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. Its intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, were scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

Reporting to the CMO, the VP, Growth is the single-threaded owner of Flocks full-funnel growth engine - lifecycle (CRM/marketing automation), performance marketing (search, paid social, programmatic), web & blog, experimentation, and the build-out of our ATL media capability from zero. Youll maximize attributed pipeline and revenue efficiency through automation, machine-learningled optimization, and ruthless experimentation. You will partner deeply with the Chief of Staff (Marketing) who will partner to develop a best-in-class data/technology spine.

Youll define the operating system, hire and coach high-leverage ICs/leaders, and prove impact with board-grade KPIs.

Key Responsibilities

Own growth strategy, roadmap, and targets across acquisition, activation, expansion, and retention; deliver CAC/payback improvements and pipeline influence by segment/vertical.

Lead lifecycle marketing end-to-end: identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops.

Build and scale performance media across SEM, paid social, and programmatic; establish channel playbooks, audience frameworks, creative/offer matrices, and incrementality testing.

Treat web and blog as a product: own information architecture, page performance, SEO, and conversion; stand up a durable CRO program (A/B/MVT, personalization, QA gates).

Launch the ATL media function from zero (OOH/audio/sponsor ships) using experimentation-first buying and MMM-informed allocation.

Stand up a disciplined experimentation engine: geo/holdout tests, causal frameworks, pre-registered hypotheses, and a shared learning library that codifies wins into playbooks.

Partner with the Chief of Staff to define the growth data model, MMM/MTA strategy, and a quarterly reallocation approach that moves dollars to highest-ROI channels.

Operationalize distribution for impact dashboards and related proof assets (SEO, amplification, email, social), and measure backlinks, engagement, and pipeline influence.

Design governance: taxonomy/UTM standards, landing page templates, privacy/consent compliance, and channel QA so measurement is trustworthy and repeatable.

Manage vendor/agency surge capacity with tight SOWs, rate cards, and performance SLAs; in-house where quality/velocity merits it.

Publish a weekly growth readout (W  inputs) and a quarterly business review tying spend to revenue outcomes, insights, and next-quarter reallocations.

Land a best-in-class growth strategy for Community Safety in the first 3-6 months.

The Skillset

15+ years building growth engines at high-growth tech or platform companies; owned pipeline, CAC/payback, and conversion at scale.

Deep expertise in lifecycle automation (MAP/CRM/CDP), SEM/paid social/programmatic, SEO/CRO, and web performance; comfortable scoping growth engineering work.

Advanced experimentation and measurement chops: holdouts/geo tests, MTA, MMM, incrementality, and causal inference fundamentals.

Systems operator who moves quickly from hypothesis ? test ? decision ? playbook; strong financial rigor and P&L literacy.

Cross-functional leader who can translate brand narratives and PMM positioning into performant funnels and offers without sacrificing craft or compliance.

Team builder and coach; hires bar-raising ICs/managers and creates a culture of speed, learning, and accountability.

We are a results-oriented culture and believe job descriptions are only the start. At Flock, we set 90-day plans to drive impact. Heres a preview:

First 30 Days

Audit channels, lifecycle, web/blog, analytics, and vendors; baseline CAC, payback, and pipeline influence by segment.

Partner with Chief of Staff, lock tracking/taxonomy standards and define the growth dashboard for the Weekly Business Review.

Publish the growth thesis, OKRs, and 12-month roadmap; confirm hiring plan (lifecycle lead, web/CRO lead, growth engineer; performance backfills).

First 60 Days

Launch v1 always-on journeys (welcome, nurture, upsell/bundle…