Sales & Marketing Manager

Compensation Type

Yearly

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen.

The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value.

With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Le Meridien Columbus, The Joseph

The Sales & Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel; they are also responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments and prospecting/closing on assigned accounts/territory to positively impact hotel revenues. He/she will evaluate customer feedback, market conditions, and competitor information to implement sales and marketing strategies.

The Sales & Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.

• Develop and implement social media strategy designed to support hotel priorities
• Lead special promotions relating to direct sales segments
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing revenues
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
• Complete administrative tasks to support the overall sales operation including but not limited to drafting contracts, building group resumes and BEO’s, building group room blocks, tracking sales and marketing expenses, awarding loyalty points, departmental weekly reports, and completing rooming lists
• Curate and host on-brand activations
• Participate in MOD schedule (may need to work weekends on occasion)
• Meet or exceed set goals
• Provide support as event coordinator when necessary
• Ability to work proficiently quickly in a high-pressure & fast paced environment
• Exceptional with details and follow up
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner
• Assist with and manage Lead Volume and/or RFP bids
• Assist with completion of Month End Reports for Group Sales
• Other duties, as required, related to Sales related systems or hotel operations
• Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program
• Meet or exceed sales solicitation call goals as assigned by the Director of Sales
• Invite clients to the hotel for entertainment, lunches, tours and site inspections
• Assist in the preparation of required reports in a timely manner
• Manage influencer and VIP media visits and outreach
• Manage content creation and hotel photoshoots
• Menu design and in-house marketing collateral design
• Manage email marketing campaigns

• High School diploma or equivalent required and/or experience in a hotel or a related field preferred
• At least 3 to 5 years of progressive experience in a hotel or related field preferred
• College course work in related field helpful
• Computer knowledge/skills required
• Flexible and long hours sometimes required
• Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
• Maintain a warm and friendly demeanor at all…