Director of Player Development - MidWest

Director of Player Development - Mid West

PENN Entertainment, Inc. is North America's leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting‑edge online gaming and sports media products. Whether it’s through Hollywood Casino, the Score Bet Sports book, or the Score media app, we’re excited to push the boundaries of what’s possible. These state‑of‑the‑art platforms are powered by proprietary in‑house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting‑edge platforms through the Score and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities. With locations throughout North America, you can build a future at PENN Entertainment wherever you are.

If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

Ownership and oversight of Player Development performance across all offered online sports book and iCasino products for all operating states and provinces within an assigned region (including, but not limited to - VIP acquisition, VIP retention, VIP P&L, VIP reinvestment, VIP market share expansion).

Direct oversight and development of all VIP Managers within all operating states and provinces in an assigned region.

• Directs the casino marketing function for PENN Interactive, focused on iCasino states
• Drives revenue, increases VIP database, and growth in key markets
• Leads strategic direction for the regional VIP team to reach key VIP sales metrics, customer engagement, market share, and net revenue
• Assists with development and enforcement of department processes and compliance initiatives that improve operations, efficiency, and service
• Provides the Vice President of VIP with high level KPI data reporting and reviews of individual manager, host, and associate performances within an assigned region
• Consistently keeps a high level of awareness of the VIP market offerings from competitors across the industry and leverages all relevant intel to acquire and maintain VIP wallet share within an assigned region
• Maintains an updated and high level of knowledge of all relevant details of front‑end product and technology (including, but not limited to, new product offerings and releases, cashier options for financial transactions, rules of casino games offered and different bet types on the sports book, etc…) and keeps regional staff informed and educated on all relevant information in this aspect
• Assists with the creation of a steady top of funnel stream for new VIP business by generating opportunities that target relationships with potential high value players and social spaces
• Oversees all new member welcomes, investigation, loyalty, sales, surveys, and the reactivation of lapsed members within assigned region
• Utilizes daily reporting and analysis to make sound business decisions for an assigned region
• Assists the Vice President of VIP with the creation, implementation and adoption of all new department initiatives and policies, including, but not limited to - sales performance incentive programs for the entire regional team as well as individual employees within an assigned region
• Maintains constant and open communication with the Risk and Trading team, Responsible Gaming, Payment, and AML teams to make informed decisions as needed based on business

• At least 5+ years of gaming experience either online or with a brick‑and‑mortar casino
• At least 3+ years of management experience, with a proven track record of successfully managing a sales team and driving revenue
• At least 2+ years of experience with an online gaming operation
• Proven experience in online gaming, customer service, concierge, luxury telemarketing or…