Business Development Manager

We are seeking a professional who can balance two critical areas: business development initiatives and the smooth operation of the office environment. This role combines client growth strategies, marketing execution, and day-to-day office oversight, ensuring both organizational efficiency and revenue expansion.

This position requires experience in home healthcare, hospice, or general healthcare.

• Define target markets, positioning, and tailored outreach strategies across multiple platforms.
• Design, launch, and oversee marketing efforts with input from internal teams and external stakeholders.
• Translate market research, customer feedback, and industry trends into actionable growth strategies.
• Build reporting systems to evaluate campaign effectiveness, providing insight for future initiatives.
• Partner with business development staff to refine approaches for lead generation and client retention.
• Lead creative direction for marketing collateral—digital, print, and multimedia.
• Implement integrated marketing campaigns to support client engagement throughout the sales cycle.
• Manage company content, updates, and communication channels while contributing to events and outreach programs.
• Provide support for sales presentations, community events, and recruitment activities.
• Regularly assess marketing efforts, track performance metrics, and propose improvements.
• Share recommendations and progress updates with leadership teams regarding marketing and growth plans.

• Oversee front desk and reception functions, ensuring a welcoming and professional environment.
• Support office administration, including payroll coordination, budget oversight, and process documentation.
• Deliver promotional items and manage touchpoints with partners and clients.
• Organize orientation and introductory sessions for new stakeholders and collaborators.
• Carry out additional operational or administrative responsibilities as required.

• Bachelor’s degree in Marketing, Business, or related discipline (preferred).
• Demonstrated experience in business development, office operations, or marketing.
• Strong leadership and organizational abilities.
• Excellent written and verbal communication skills, with an ability to foster professional relationships.
• Proficiency with Microsoft Office and general office systems.
• Skilled in managing multiple priorities under deadlines.
• Analytical thinker with experience evaluating data and applying insights to strategy.

This position ensures that both business growth strategies and day-to-day operations work in harmony. The ideal candidate thrives in a dual-capacity role where client development, marketing creativity, and operational excellence intersect.