Sales Specialist, Senior Living

Location & Compensation

Location:

The Ashford on Broad (Columbus, OH)

Job Type: Full Time

Salary: $65k plus bonus

• A Unique Approach to Senior Living:
  Our associate’s power Wallick’s approach to senior living that goes beyond care to ensure our residents live their best lives through meaningful activities, delicious meals and round-the-clock support.
• Pay-on-Demand: access your money as you earn it.
• Exceptional Benefit Package:
  Health, dental, vision insurance effective within 2 weeks of starting your new job. Other benefits like gym membership reimbursement, paid parental leave, 401K, and more!
• Work-Life Balance:
  Paid time off, including paid parental leave.
• Supportive Culture and Rewarding Work: A team-oriented environment where associates make a meaningful impact by helping individuals maintain independence and quality of life.
• Resident Stories That Stay with You:
  From Maurine, who found an “instant family” to Evelyn, who recently celebrated her 105th birthday with us, our residents enjoy a sense of community that is created by you!
• Career Growth:
  Tuition reimbursement, training, professional development, and advancement opportunities within a company that invests in its people.
• Employee Owned, Resident Focused:
  As a 100% employee-owned company, your daily work (supporting our residents) also contributes to your financial future by sharing in our profitability.

The Senior Living Sales Specialist is a key driver of occupancy and revenue growth, responsible for executing strategic sales and marketing initiatives, managing the full sales cycle, and fostering strong relationships with prospective residents and referral sources. This role ensures a seamless move-in experience and contributes to the overall success of the senior living community.

• Achieve and Sustain Occupancy Goals
  • Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
• Lead Discovery and Tour Experiences
  • Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
  • Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
• Develop and Execute Marketing Plans
  • Create and implement quarterly marketing plans aligned with community goals and market trends.
• Coordinate Move-In Process
  • Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
  • Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that shows the community’s lifestyle and standards.
  • Move in process – ensure the resident room is ready for move-in and ensure the name(s) are on the room(s).
• Conduct Market Research and Competitive Analysis
  • Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
• Manage and Utilize CRM Effectively
  • Maintain accurate and timely records in the customer relationship management (CRM) system, ensuring all leads, interactions, and follow-ups are documented and tracked.
  • Leverage CRM data to prioritize outreach, schedule follow-ups, and analyze conversion metrics to improve sales performance.
• Participate in Daily Sales Huddles
  • Engage in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Update Forecast Tracker
  • Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
• Complete Admissions Checklist and Paperwork
  • Ensure all admissions-related documentation and checklists are completed accurately and in a timely manner for each new resident. Collaborate with the Business Office Manager, Director of Care, and other department heads.
  • Work closely with internal teams to coordinate logistics, services, and communications related to resident move-ins and ongoing engagement.
• Plan and…