Product Marketing Manager

Overview

FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. We are not looking for someone to simply support launches or check boxes on a roadmap. We are looking for a Product Marketing Manager who can shape how our products are understood in the market—defining clear positioning, building messaging that resonates, and leading go-to-market efforts that drive real impact.

You will partner closely with Product, Sales, and Content to ensure every launch is thoughtful, every asset has a purpose, and every story connects back to what our customers truly care about.

• Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market
• Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels
• Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards
• Gather deep market intelligence to become the resident expert on our competition and our buyers  specific purchasing criteria
• Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel
• Foster customer advocacy by engaging with users to gather the insights, testimonials, and success stories that validate our product s value

What are we looking for in this role?

• 2-5 years of dedicated Product Marketing experience, ideally with a strong background in the B2B SaaS space
• The ability to communicate through exceptional writing and storytelling, translating complex technical jargon into clear and relatable "human" benefits
• Proven project management skills demonstrated by successfully overseeing multiple initiatives simultaneously, from minor feature updates to high-stakes product launches
• An analytical mindset that thrives on using data (usage metrics, market trends, and Win/Loss analysis) to drive strategic decision-making
• A collaborative spirit reflected in a history of working closely with Product and Sales leadership to align on roadmaps and organizational goals
• You embody our core pillars:
  Teamwork, Excellence, and Integrity

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with People Ops: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc
• Hiring manager conversation: A 60-minute conversation with the VP, Marketing. Be prepared to discuss your background as well as what you re looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc
• Take Home Assessment:
  Selected candidates will complete a brief at-home assessment as part of the hiring process.
• Final Interview: A 60-minute peer interview with members from the Marketing team
• Questions for you from the team on your background, as well as time to discuss the day-to-day responsibilities and team culture
• Offer & Onboarding:
  Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person

FMX Benefits and Life at FMX:

• You ll make a big impact:
  You ll have significant influence over the direction of our product and the future of our company
• Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance
• Work from home:
  At FMX, we are remote first, but you re welcome to use our office as you need. We have one all-company event a year to ensure that you can put a face to that name…