Senior Product Manager

We are seeking a Senior Product Manager to identify, validate, and launch new product offerings that expand FMX's addressable market and revenue. This role focuses on discovering and shaping products for segments and use cases FMX does not serve well today, while keeping a tight connection to our core platform and strategy.

You will partner closely with Sales, Marketing, Customer Success, and leadership to uncover new revenue potential, validate market fit, and turn promising opportunities into well‑scoped, high‑confidence MVPs. Success in this role means turning ambiguous opportunities into sellable products that drive net‑new ARR and inform FMX's overall product strategy. You will own a focused set of outcome metrics for your area and use them to shape, prioritize, and evaluate a portfolio of new‑market bets, including defining TAM/SAM, revenue targets, and the minimum viable product needed to enter a market quickly and credibly.

• Maintain a clear, prioritized list of problems, opportunities, and bets across target new markets
• Describe market and customer problems in simple, concrete language so anyone on the team can understand them
• Lead discovery for new markets and use cases, owning the problem framing to identify high‑potential opportunities aligned with FMX's strategy
• Conduct structured market, customer, and competitive research to validate problem spaces, define market categories, understand where FMX needs to compete to "play ball," and size opportunities (including TAM/SAM and expected revenue impact)
• Define clear problem statements, target personas, and success metrics for new initiatives
• Develop and champion product vision, narratives, and roadmaps for new markets, ensuring alignment with company strategy and financial goals, and reflecting a clear view of market structure, competitive dynamics, and budget realities within target segments
• Work with Design and Engineering to translate validated concepts into MVPs and experiment plans that can be delivered in small, testable increments, balancing time‑to‑market with long‑term platform health
• Run lean experiments, beta programs, and early‑access pilots to validate product assumptions, iterating quickly based on customer feedback and data
• Evaluate and compare potential new‑market offerings (for example, competing product concepts or segments) using structured criteria such as revenue potential, strategic fit, customer demand, and development effort, and recommend which bets to pursue first
• Partner with Sales, Marketing, and Customer Success to shape and coordinate go‑to‑market plans, positioning, pricing and packaging assumptions, and enablement for new offerings
• Establish and track KPIs and revenue targets for each new‑market initiative, and plan follow‑up changes based on results
• Ensure learnings from new markets feed back into core product and roadmap decisions and into a P&L‑level understanding of the portfolio you own

• 4‑7 years of product management, new markets, or closely related experience in B2B SaaS or a similar environment
• Actively embraces AI and modern productivity tools in daily workflows to accelerate output and drive better decision‑making
• Comfortability navigating ambiguous markets by framing hypotheses and running structured discovery to validate pricing, willingness to pay, and new opportunities
• The ability to connect customer pain points and competitive landscape to FMX's overarching strategy to place coherent, high‑impact product bets
• Experience leveraging quantitative and qualitative data to size opportunities (including TAM/SAM), estimate revenue impact, and evaluate tradeoffs in product areas through the lens of P&L and unit economics. The ability to synthesize complex situations into a concise set of specific, solvable problems
• Articulates compelling visions and rationales for new bets through clear storytelling that resonates with executives, peers, and customers alike.
• A passion for engaging deeply with prospects and customers to understand their workflows, constraints, budgets, and buying drivers
• Prioritizes learning velocity through an experimentation mindset,…