Sales Manager

Job Title:

Sales Manager Department:
Sales & Marketing

Reports To:

Director of Sales / General Manager

Location:

Columbus, GA Position Summary

The Sales Manager is responsible for generating revenue for the hotel by developing and maintaining relationships with corporate, group, and leisure clients. This role focuses on identifying new business opportunities, maintaining existing accounts, and maximizing revenue through effective sales strategies, negotiations, and client service. The Sales Manager works closely with the operations and events teams to ensure seamless delivery of services and client satisfaction.

• Develop and implement sales strategies to achieve and exceed revenue goals for rooms, events, and catering.
• Actively prospect and secure new business through sales calls, networking, online research, and participation in trade shows or community events.
• Manage and grow relationships with key accounts, ensuring repeat business and long‑term partnerships.
• Prepare and present sales proposals, contracts, and presentations tailored to client needs.
• Conduct site inspections and client meetings to showcase hotel facilities and services.

• Maintain accurate and up‑to‑date records of client interactions, bookings, and contracts in the hotel's CRM system.
• Negotiate rates and contracts in alignment with hotel pricing policies and revenue management strategies.
• Collaborate with the reservations, banquet, and operations teams to ensure all details of group and event bookings are executed smoothly.
• Follow up with client’s post‑event to ensure satisfaction and identify future opportunities.

• Analyze sales performance, market trends, and competitor activity to identify business opportunities.
• Prepare weekly, monthly, and quarterly sales reports for management review.
• Contribute to the hotel's annual sales and marketing plan and participate in budgeting and forecasting discussions.

• Work closely with marketing to develop promotional materials and campaigns.
• Assist with training and mentoring sales coordinators or junior sales team members.
• Collaborate with the revenue management team to optimize pricing and inventory control.

• Bachelor's degree in hospitality management, Business Administration, Marketing, or a related field.
• Minimum 3-5 years of experience in hotel sales or hospitality account management (corporate, MICE, or leisure segments).
• Experience with [insert CRM or PMS system, e.g., Opera, Delphi, Salesforce] is preferred.

• Strong negotiation and presentation skills.
• Excellent written and verbal communication abilities.
• Proven track record in achieving or exceeding sales targets.
• Proficiency in Microsoft Office Suite and hotel sales systems.
• Highly organized, self‑motivated, and able to manage multiple priorities.
• Professional appearance and positive, service‑oriented attitude.

• Full‑time role, generally Monday‑Friday, with flexibility for evening or weekend client meetings and events.
• Requires travel for sales calls, industry events, or client visits as needed.