Sr Manager​/Director Product Marketing

Overview

Welldoc is at the forefront of digital health, driving a mission to empower better cardiometabolic health through AI-powered, personalized digital tech. The company aims to be a leading advanced AI digital technology partner across the healthcare industry. We value collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety. At Welldoc, you will thrive in a collaborative and innovative environment where contributions directly impact our mission.

Welldoc has been recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, with additional recognition as an industry thought leader featured at SXSW, the Wall Street Journal, and the Economist.

Job Purpose:

Reporting to the Chief Marketing & Strategy Officer, the Director of Product Marketing will lead strategic positioning, messaging, and go-to-market execution for Welldoc’s digital health solutions. You will communicate product capabilities and experience across B2B enterprise partners (Health Plans, Health Systems, Employers) and B2B2C end-users (patients/members). You will serve as the bridge between Product, Clinical, Regulatory, Sales, Client Success and the marketing team, translating complex clinical capabilities into compelling market stories.

A key focus is ensuring our value proposition is powerful yet compliant within regulatory guardrails for Class I and Class II medical devices.

• Maintain expert-level knowledge of Welldoc’s product offerings, core functionality, consumer/care team flows, and all updates.
• Craft and own the positioning framework for Welldoc’s platform, ensuring clear differentiation in a crowded digital health market.
• Articulate the value of clinical and AI capabilities, translating features into clinical benefits (outcomes, ROI, efficiency) for buyers and consumers.
• Collaborate with regulatory, quality, clinical, and legal teams to ensure product messaging aligns with FDA Class I and Class II guidelines and privacy laws.
• Execute the GTM strategy for new product releases and clinical enhancements; coordinate cross-functionally to align Sales, Customer Success, and Clinical teams.
• Develop tools with design and clinical teams (interactive demos, video, etc.) to showcase product capabilities and clinical value for the sales team.
• Work with clinical and marketing teams to create consumer-facing content (in-product, email, SMS) that drives B2B2C engagement while adhering to clinical safety guidelines.
• Partner with product and marketing design teams to develop visual assets that showcase user experience (UI/UX) and roadmap vision across channels (website, social).
• Collaborate with clients on branded/white-label content offerings.
• Support market research to inform product positioning and messaging.
• Monitor market and regulatory status to refine product differentiation.
• Analyze data to assess product engagement and opportunities to improve user journeys and communications.
• Gather insights from client-facing teams to identify opportunities and provide commercial input into the Product Roadmap.

• 5+ years in product marketing, preferably in healthcare or technology. Applicants without direct healthcare experience may not be considered.
• Strong understanding of healthcare regulations and clinical technology applications.
• Proven success as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences) with deep expertise in B2B and B2B2C campaigns for patient/member acquisition and engagement in digital health.
• Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs; familiarity with tools (e.g., Smart Sheets, Microsoft Project).
• Strong practical understanding of digital marketing channels (email, digital media, social) in an omnichannel environment.
• Ability to drive marketing data stories, track ROI, and guide optimization.
• Hands-on role with execution involvement; ability to work with minimal supervision.
• Excellent written and verbal communication skills, with the…