Performance Marketing Manager

Overview

Iron Circle is seeking a Performance Marketing Manager to lead the strategy, execution, and optimization of our paid digital campaigns across search, social, display, and emerging channels. This role is responsible for driving measurable demand, optimizing spend, and ensuring our campaigns consistently meet acquisition, engagement, and ROI goals.

As the owner of our paid media channels, you will partner closely with Content, Design, Automation, and Data teams to ensure campaigns are creative, targeted, and performance-driven. The ideal candidate is both analytical and creative, skilled at campaign planning, hands-on execution, and translating performance insights into strategic recommendations.

About Us

With over 17+ years of experience, Iron Circle is one of the leading global tech education, training, and service providers sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.

In 2018, Iron Circle entered the US market via a university partnership model and have successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.

With over 50,000 cybersecurity alumni worldwide, Iron Circle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.

Paid Media Strategy & Execution

• Plan, launch, and manage campaigns across Google Ads, Linked In, Meta, You Tube, and programmatic platforms.
• Optimize targeting, bidding, and creative performance to maximize ROI.
• Manage campaign budgets, pacing, and forecasting with accountability for acquisition and revenue goals.

Analytics & Optimization

• Monitor campaign performance, delivering regular reports and insights to stakeholders.
• Run A/B and multivariate tests to improve ad copy, creative, landing pages, and targeting.
• Leverage conversion tracking, attribution models, and analytics tools to improve efficiency and scale.

Cross-Functional Collaboration

• Work with the Automation Manager to ensure seamless alignment between paid campaigns and nurture flows.
• Partner with Content and Design teams to develop compelling ad creative and landing pages.
• Collaborate with Data & Strategy to refine audience segmentation and customer journey optimization.

Innovation & Growth

• Stay on top of digital marketing trends, emerging platforms, and competitor strategies.
• Identify and test new acquisition channels to expand Iron Circle’s marketing mix.
• Champion a culture of experimentation and performance-driven decision making.

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• 5+ years of digital marketing experience, with a focus on paid search, social, and performance media
• Proficiency with Google Ads, Meta Ads Manager, Linked In Campaign Manager, and other major platforms
• Strong analytical skills with hands-on experience using Google Analytics, GA4, and attribution tools
• Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO)
• Proven track record of managing budgets, forecasting, and driving measurable ROI
• Collaborative mindset with experience working cross-functionally in a fast-paced environment

• Familiarity with Salesforce, Marketing Cloud, and marketing automation platforms
• Experience in education, workforce development, or multi-brand organizations
• Familiarity with BI tools (Tableau, Power BI, Looker, etc.)
• Strong communication and presentation skills; ability to tell a story with data
• Entrepreneurial, curious, and results-oriented with a passion for testing and learning

Passion is our driver.

Excellence is how we deliver.

People are our focus - learners and employees.

Change creates opportunity - we embrace change.

Learning never stops and neither do we.

• Competitive benefits package includes:
  Medical, Dental, Vision, 401k, Paid Time Off.

If you're a driven, collaborative person who thrives on breaking new ground and inspiring others…