Trade Shows and Events Manager

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognised worldwide as an industry leader in the development and manufacture of data centre infrastructure solutions and commercial office raised access floors for over 60 years. With revenues of over $600m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering to craft solutions by working collaboratively with clients as a trusted partner.

We continue to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia and Australia. Our focus is on having minimal climate impact while investing heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards.

Type: Full-time
No. of Positions: 1
Report to: Director of Marketing
Location: Columbia, MD

The Trade Show and Events Manager will lead the planning, coordination and execution of all Tate trade shows, conferences and customer-facing events. You will ensure Tate delivers a polished, technically accurate and engaging presence at the events that matter most to our business. You will work closely with sales, product, engineering and external vendors to manage everything from booth design and logistics to meeting coordination and lead management.

Prior experience within the data centre infrastructure market is a strong advantage.

• Event Planning and Coordination
  • Develop and manage the annual event calendar, aligning activities with sales priorities, product launches and marketing initiatives.
  • Evaluate event opportunities and make recommendations based on business goals and expected ROI.
• Trade Show Management
  • Lead all logistics including contracts, booth design, fabrication, show services, freight, labor, electrical requirements and onsite setup and teardown.
  • Coordinate product displays, demonstrations and technical assets needed to represent Tate solutions accurately.
• Sales and Product Alignment
  • Partner with sales to establish event goals, plan staffing, schedule meetings and support customer engagement activities.
  • Ensure the booth environment and materials enable strong technical conversations and showcase product differentiation.
• Campaign Integration
  • Work with marketing teammates to build pre-show and post-show plans that drive attendance, engagement and follow-up.
  • Ensure accurate lead capture, tracking and Salesforce integration.
• Brand Experience
  • Maintain consistent messaging, branding and visual standards across all event materials and environments.
  • Translate technical concepts into clear, compelling booth elements and experiences.
• Budget and Vendor Management
  • Oversee event budgets, negotiate vendor contracts and manage day-to-day relationships with exhibit partners and show providers.
  • Track expenditures and identify opportunities to improve efficiency.
• Post-Event Reporting
  • Analyze event outcomes, lead quality and sales impact.
  • Provide actionable recommendations to improve performance for future events.
• Internal Support
  • Assist with internal meetings, training sessions, customer tours or partner events as needed.

• 5+ years of experience managing trade shows or events for a technical product or manufacturing organization.
• Background in the data centre ecosystem, mechanical systems or a related industry is highly preferred.
• Strong operational and project management skills, with the ability to manage multiple events simultaneously.
• Proven experience working cross-functionally with sales, engineering and external vendors.
• Excellent communication, negotiation and budgeting skills.
• High attention to detail and ability to adapt quickly in dynamic environments.
• Experience with Salesforce or similar CRM tools is a plus.
• Willingness to travel 30-50% as required to support trade shows, conferences and customer events.

• Pay range: $100,000 USD to $120,000 USD. This role is eligible for a discretionary bonus.
• Career Scope and Advancement:
  As we grow, new positions and career opportunities arise, offering accelerated paths for the…