Senior Director of Business Development & Lead Generation

Senior Director of Business Development & Lead Generation

Join Verbal Beginnings as a Senior Director focusing on Business Development and Lead Generation.

The role combines building referral partnerships and managing digital lead acquisition to grow sustainable demand.

This hybrid position is based at our corporate office in Columbia, MD.

Verbal Beginnings is a BHCOE-accredited, BCBA-owned autism therapy provider serving children diagnosed with autism.

• Act as a strategic thought partner to executive leadership on growth planning and market expansion.
• Own and execute the organization’s Business Development strategy across all programs and regions.
• Build, maintain, and grow referral relationships with clinicians, schools, community organizations, and professional networks.
• Develop scalable outreach strategies, referral tools, and partner education materials.
• Track referral source performance and identify opportunities to deepen, expand, or course‑correct relationships.
• Serve as an external representative of Verbal Beginnings to key stakeholders.

• Partner with Marketing to oversee inbound lead generation across paid search, paid social, organic digital channels, and website conversion paths.
• Ensure lead quality, volume, and flow align with organizational capacity and growth goals.
• Collaborate with Intake leadership to optimize lead routing, prioritization, and handoff workflows.
• Identify friction points in the digital‑to‑intake journey and drive continuous improvement.
• Engage with agencies and freelancers supporting lead generation.

• Own top‑of‑funnel and mid‑funnel performance metrics such as lead volume, cost per lead, conversion rates, qualification trends, and referral source yield.
• Analyze trends across channels to inform investment decisions and growth strategy.
• Translate data into clear insights and actionable recommendations for leadership.
• Partner with Operations to align growth strategies with staffing, geography, and service availability.

• Serve as a connective leader across Business Development, Marketing, Intake, and Operations.
• Help define clear ownership, workflows, and accountability across teams.

• 5–7 years of progressive experience in business development, growth, marketing, lead generation or revenue operations, preferably in healthcare or behavioral health.
• Demonstrated success managing both relationship‑based growth and data‑driven lead generation.
• Strong working knowledge of CRMs and lead management systems (e.g., Salesforce, Hub Spot) and digital acquisition workflows.
• Experience partnering with marketing teams on paid and organic acquisition strategies.
• Highly analytical with the ability to translate data into strategy and execution.
• Exceptional communication, presentation, and relationship‑building skills.
• Comfortable operating at both strategic and tactical levels in a fast‑growing organization.

Verbal Beginnings’ personnel policies, procedures, and practices prohibit discrimination on the basis of race, color, religious creed, disability, ancestry, national origin, age, or sex. Verbal Beginnings’ employment opportunities are provided for applicants with disabilities and reasonable accommodation(s) are made to meet the physical or mental limitations of qualified applicants or employees.

Salary Range: USD $ – $ per year.

Director

Full‑time

Business Development and Sales

Individual and Family Services